Chief Marketer Staff, Author at Chief Marketer

Coming of Age

Don’t tell the PTA, but unless your product is alcohol, tobacco, or firearms, you might want to think about targeting kids. The children are our future

Agencies

CONFERENCE PROGRAM

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

Agencies

Interview Blunders

THE FINAL INTERVIEW was just a formality. The new position as vice president of database marketing with a marketing solutions firm was in the bag. All

What’s the Frequency?

Grocery shoppers continue to take their shopping carts elsewhere, according to Channel Blurring, a new study released in May by New York City-based ACNielsen.

Agencies

Why Are All the Models Failing?

WHEN TIMES ARE TOUGH and response rates are falling, it’s not uncommon to hear managers complain that their models aren’t working. More often than not,

Agencies

Beary Successful

Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

Agencies

2001 DB Sales Held Steady

GLOBAL SALES of database systems generated $8.8 billion in 2001, a minimal uptick from the $8.7 billion seen in 2000, according to a statistical review

Client Side

AOL Time Warner, Dulles, VA, named Robert Sherman president-interactive marketing for struggling America Online. He replaces Robert Friedman, who was

Agencies

Good Stuff

If you’re a New Englander, you know them and you’ve shopped in their stores at least once. (If you say you haven’t you’re probably lying.) And if you’re

Agency of the Year: GMR Marketing

It has taken Gary Reynolds 20 years to get exactly where he used to be. The promotion industry has spent those two decades evolving to a point Reynolds’