Chief Marketer Staff

• Coupons: Wing Clipping

  The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

• Short Profiles: Pierce Promotions & Event Management

  Can you get more out of the way than Portland, ME? If you’re Pierce Promotions & Event Management, you probably can. That’s because the event marketing

• Sponsorship Spinning

  After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association.

• Agencies

  Road Work

  So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

• Agencies

  Round 2 in Internet Coupon Fight

  COMPANIES that issue coupons online had better beware of patent infringement suits. Above all, they should avoid being spied by two firms about to have

• Agencies

  Softball Privacy Bill Proposed in House

  ABENIGN PRIVACY BILL, one that would let companies regulate themselves, was introduced in the House of Representatives last month by Rep. Cliff Stearns

• Agencies

  Direct Media Sues Boise Cascade

  AMAJOR LIST COMPANY and a former client are engaged in a lawsuit over when to calculate rental revenue for a mailing list. Direct Media LLC sued office

• Agency Rankings 26-100

  2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

• Agencies

  Cisco Scuttles Postal Mail

  Cisco Systems has abandoned postal mail in favor of e-mail in its marketing of a big-ticket networking system, saving money in the process. The effort

• Short Profiles: The A Team

  A Team ceo Andrew Cohen has heard the jokes before, and he’s ready for them. We all wear gold chains, he offers, as soon as you mention Mr. T. But when