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Chief Marketer Staff

  • NOVO/Giant Step Rebrands Itself as Semaphore Partners

    Bcom3 Group subsidiaries NOVO Media Group Inc. and Giant Step Productions LLC have rebranded themselves as Semaphore Partners Inc. Since merging in 2001,

  • DMEF Honors Wilhelm and Delay

    Markus Wilhelm and Robert F. Delay will be honored at the Direct Marketing Educational Foundation

  • Direct Listline

    Bass Pro Shops The 2.5 million Bass Pro Shops catalog buyers are outdoor enthusiasts who love to camp, hike, hunt, fish, cook, and enjoy the outdoors

  • Net Income Jumps as PetSmart Keeps Costs Under Control

    PetSmart Inc. reported first quarter net income of $22.1 million, compared with first quarter 2001’s net income of $1.2 million. The company’s revenue

  • Short Cuts

    Brian J. Flanagan has been appointed chief financial officer at Blair Corp. Warren, PA-based Blair is an catalog and direct marketer of apparel for men

  • DOLE ADDS GREENBACKS TO GREENS

    Dole Food Co., Westlake Village, CA, last week broke a “myGreen$” continuity program offering more than $400 million in incentives. Forty-two million

  • Outlook Group Acquires Paragon Direct

    Direct marketer and printing company Outlook Group Inc. has acquired Paragon Direct Inc. Financial terms were not disclosed. Milwaukee, WI-based Paragon

  • BOG Endorses Postal Reform Proposal

    The U.S. Postal Service Board of Governors expressed its support for proposed bipartisan postal reform legislation expected to be released next week.

  • HERSHEY’S GETS PATRIOTIC WITH AMERICAN GIVEAWAY

    Hershey Foods, Hershey, PA, last week launched a Great American Dream Giveaway boasting more than one million prizes. The instant-win game runs through

  • German Postal Workers Strike

    German postal workers began limited strikes in various areas in the country to push for a 6.5% pay raise, said published reports. About 200 employees