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Chief Marketer Staff

  • First Data Acquires E Commerce Group

    First Data Corp. will acquire E Commerce Group Inc. a New York-based electronic billing company, for an undisclosed sum.

  • Spiegel DM Sales Drop 27% In May

    The Spiegel Group reported sales of $169.9 million for the four weeks ended May 25, a 24% decrease from $223 million for the same period last year.

  • Mail Stream: A Report on Incoming Direct Mail

    Caribou Coffee The origin and growth of the ten-year old specialty coffee retailer Caribou Coffee bears a great deal of similarity to its competitor Starbucks.

  • J.C. Penney Catalog Sales Fall 19.1% In May

    J. C. Penney Co. Inc. reported catalog sales of $178 million for the four weeks ended May 25, a 19.1% decrease from $220 million for the same period last year.

  • Short Cuts

    Priceline.com and One Travel.com have formed a marketing agreement where priceline.com will build and operate a Name Your Own Price booking engine on

  • May Sales Up for Nordstrom

    Nordstrom Inc. has reported preliminary sales of $414 million for the four-week period ended June 1. This is an increase of 5.8% over the $391.5 million

  • Avon Expects Second Quarter Sales Up 4%

    Avon Products Inc. expects second quarter sales to be up approximately 4%, an increase over the 2% growth of the first quarter. Second quarter sales in

  • Advo Acquires Canadian Mailing Company

    Advo Inc. has acquired Toronto-based FACC Corp, which includes both First Avenue and Breezeway Communications. Terms of the deal were not disclosed. This

  • Red Cross Sets Fundraising Guidelines

    Following the outpouring of contributions received after last fall’s terrorist attacks, the American Red Cross has established new practices to expand donor education efforts.

  • DMEF Honors Wilhelm and Delay

    Markus Wilhelm and Robert F. Delay will be honored at the Direct Marketing Educational Foundation