Chief Marketer Staff

• HERSHEY’S GETS PATRIOTIC WITH AMERICAN GIVEAWAY

  Hershey Foods, Hershey, PA, last week launched a Great American Dream Giveaway boasting more than one million prizes. The instant-win game runs through

• Oregon Puts ‘Collect’ Telemarketer Out of Business

  The Oregon attorney general has put a telemarketer out of business there after residents were called collect and pitched a vacation package.

• Hewlett-Packard, Compaq Merger Will Include Job Cuts

  The merger between computer marketers Hewlett-Packard Co. and Compaq Computer Corp. will generate $500 million in cost savings during fiscal 2002. It will also include a 15,000-person reduction in work force, according to reports.

• Catamount Group Manages New RD Young Families Grandparents Buyers File

  The Catamount Group has been named to manage the Reader’s Digest Young Families Direct Response Buyers File of 1.3 million 12-month active members and

• German Postal Workers Strike

  German postal workers began limited strikes in various areas in the country to push for a 6.5% pay raise, said published reports. About 200 employees

• ORVILLE REDENBACHER TAPS DRAFTWORLDWIDE

  ConAgra Foods, Omaha, NE, last week named DraftWorldwide as promotion agency of record for its Orville Redenbacher brand. Chicago-based Draft will handle

• ParadyszMatera to Handle List Brokerage for World Wildlife Fund

  World Wildlife Fund has named ParadyszMatera as its exclusive list broker for all donor acquisition programs. The position takes effect with the firm’s

• Impower Settles Bankruptcy Suit

  Impower has emerged from bankruptcy with a settlement to pay creditors one-third of what they were owed, and a plan to reach profitability in six months.

• Short Cuts

  Millard Group Inc. president Ben Perez has joined the board of directors of Return Path Inc., an e-mail change of address services provider. Enterprise

• Jagged Edge Files for Chapter 11

  (Catalog Age)