Chief Marketer Staff
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Nordstrom.com President and CEO Resign
Nordstrom.com CEO Dan Nordstrom and president Mike Smith have resigned.
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DM Sales/Ad Spending Grow: DMA Study
U.S. sales revenue from direct and interactive marketing rose 9% last year to $1.86 trillion from $1.71 trillion in 2000. The growth outpaced overall U.S. sales growth by 3.5%, according to the Direct Marketing Association’s Economic Impact study.
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DMA Creates New B-to-B Conference
The Direct Marketing Association has created a new conference focused on the various marketing communication channels business-to-business marketers use
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Millard Group Wins Rodale Alternative Media Programs
AM/Direct, a division of Millard Group Inc., has been named to manage all of the Rodale Inc. alternative media programs. The appointment takes effect
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ALC of New York Wins Sharper Image List
The Sharper Image has appointed ALC of New York LLC its exclusive list manager, effective July 1.
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Loose Cannon: A Bird’s-Eye View of Customer Data
Most of you probably know the joke about old Mrs. Levey (no relation) and the butcher
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House Panel OK’s Bill To Allow Financial Cross Marketing
The House Finance Committee Thursday approved a bill that would permit holding companies with less than a 25% stake in a bank, credit union or other financial service company to cross market to each other’s customers.
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Trans Union Relaunches Target Marketing Business
Trans Union LLC has rebuilt its target marketing file. The company had left the marketing list business in mid-2001 after restrictions placed by the Federal
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DIRECT Listline
Euro-Pro TV Merchandise Buyers Within the past six months, these 112,932 individuals have purchased a variety of Euro-Pro products after being prompted
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Direct Sales Lead Jos. A. Bank’s Revenue Jump
Jos. A. Bank Clothiers Inc. reported a 16.7% sales increase, from $63.4 million to $74 million, for the four months ended June 1. While the company did