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Chief Marketer Staff

  • Consumer Direct Closes on Lending Services Acquisition

    Consumer Direct of America has closed on its acquisition of Lending Services Corp. of Las Vegas

  • Catalog Award Winners Named

    The winners of the 17th Annual Catalog Awards and the 3rd Annual I.Merchant Awards were announced at the Annual Catalog Conference in Chicago on June

  • Live from ACC: Bezos Spills the Beans on Amazon

    (Catalog Age)–You might think that building a $3.1 billion business in seven years would be a complex, confounding matter. But Jeff Bezos, founder/CEO

  • Grey Direct’s Kimmel: ‘Stop Wasting Client’s Money’

    Advertising principles and what motivates customers have changed in the past 100 years. But direct marketing creativity, which embodies the best in copywriting techniques, is still under-embraced by most marketers, according to Lawrence M. Kimmel, chairman and CEO at advertising agency Grey Direct.

  • Profitable Online Retailing on The Rise: Forrester

    In 2001, 56% of retailers reported profitable online operations, up from 43% in 2000.

  • What Dads Want

    Just in time to splurge on Dad, Frontgate’s inaugural issue of Gentlemen’s Domain arrived, touting itself as “The Official Catalog of Things Men Want.” Underscoring the holiday, the Father’s Day Issue presents a picturesque trio of males on its cover – presumably son, father, and grandfather.

  • DMers Concerned Over North Dakota Vote

    Voters in North Dakota on Tuesday overwhelmingly rejected a law that allowed banks to sell customer information without written permission, according to news reports.

  • Short Cuts

    Save the Children has tapped Westboro, MA-based Ascential Software Corp. to provide it with software to ensure data quality in its donor database.

  • DIRECT Listline

    Orvis Masterfile Millard Group Inc. is offering new selects on its 812,704-name masterfile that

  • Live from ACC: Redesign Gives New Life to New Life Systems

    (Catalog Age)–The New Life Systems catalog is a testament to the power of creative. Despite mailing on Sept. 15–a scant four days after the terrorist