Chief Marketer Staff

• Engage Third Quarter Revenue Dips, Losses Increase

  Engage Inc. has reported third quarter revenue of $5.3 million compared to $6.1 million one year ago. The firm’s net loss increased to $7.9 million from

• Millard Group Wins Rodale Alternative Media Programs

  AM/Direct, a division of Millard Group Inc., has been named to manage all of the Rodale Inc. alternative media programs. The appointment takes effect

• ALC of New York Wins Sharper Image List

  The Sharper Image has appointed ALC of New York LLC its exclusive list manager, effective July 1.

• DMA Creates New B-to-B Conference

  The Direct Marketing Association has created a new conference focused on the various marketing communication channels business-to-business marketers use

• Nordstrom.com President and CEO Resign

  Nordstrom.com CEO Dan Nordstrom and president Mike Smith have resigned.

• DM Sales/Ad Spending Grow: DMA Study

  U.S. sales revenue from direct and interactive marketing rose 9% last year to $1.86 trillion from $1.71 trillion in 2000. The growth outpaced overall U.S. sales growth by 3.5%, according to the Direct Marketing Association’s Economic Impact study.

• Mercy College to Offer Masters in DM at New York City Campus

  Mercy College of Westchester County is opening a new campus in New York City and will offer a masters in direct marketing there. The campus, located at

• Lowe Live London Merges With DraftWorldwide UK

  Lowe Live London has merged with direct response agency DraftWorldwide UK. The unit will immediately be renamed DraftWorldwide London. Terms were not disclosed.

• Trans Union Relaunches Target Marketing Business

  Trans Union LLC has rebuilt its target marketing file. The company had left the marketing list business in mid-2001 after restrictions placed by the Federal

• House Panel OK’s Bill To Allow Financial Cross Marketing

  The House Finance Committee Thursday approved a bill that would permit holding companies with less than a 25% stake in a bank, credit union or other financial service company to cross market to each other’s customers.