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Chief Marketer Staff

  • Live from ACC: Signs of a Rebound

    (Catalog Age)–How much do you think consumer catalog sales declined last year? Five percent? Seven percent? More? According to the Spring 2002 Catalog

  • Live from ACC: Good News–Sales Weren’t That Bad

    (Catalog Age)–How much do you think consumer catalog sales declined last year? Five percent? Seven percent? More? According to the Spring 2002 Catalog

  • Live from ACC: The Pros Speak

    (Catalog Age)–What with continual postage and parcel shipping increases, not to mention a rocky economy, these are hardly the best of times for catalogers.

  • DIRECT Listline

    Orvis Masterfile Millard Group Inc. is offering new selects on its 812,704-name masterfile that

  • Fingerhut Deal Finalized

    Federated Department Stores agreed Tuesday to sell major chunks of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel, reports said late Tuesday.

  • Live from ACC: When the Going Gets Tough

    (Catalog Age)–Sure, the economy isn’t great. But direct mailers are well positioned to ride out the tough times, according to Donn Rappaport, president

  • Live From the ACC: New Amazon Partner Surprises Audience

    (Catalog Age) J&R Music and Computer World cofounder/co-CEO Rachelle Friedman surprised attendees when keynote speaker Jeff Bezos, founder/president/CEO of Amazon.com, announced that Amazon had signed the consumer electronics cataloger/retailer as a partner on Amazon’s Website.

  • Mercy College to Offer Masters in DM at New York City Campus

    Mercy College of Westchester County is opening a new campus in New York City and will offer a masters in direct marketing there. The campus, located at

  • Lowe Live London Merges With DraftWorldwide UK

    Lowe Live London has merged with direct response agency DraftWorldwide UK. The unit will immediately be renamed DraftWorldwide London. Terms were not disclosed.

  • Engage Third Quarter Revenue Dips, Losses Increase

    Engage Inc. has reported third quarter revenue of $5.3 million compared to $6.1 million one year ago. The firm’s net loss increased to $7.9 million from