Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Father’s Day Emails from Beer Across America and The Wall Street Journal This year’s Father’s Day has provided an abundance of emails marketing an ever-broadening

• Clickthrough Rates on Online Ads Increase 35%: DoubleClick

  The click-through rate on ads online has increased from 0.6% to 0.8% over the past year, said DoubleClick Inc. in its quarterly Ad Serving Trend Report. The report examined the period from May 2001 to May 2002.

• Insurance Brokers Can Now Sell Across EU Borders: EP

  The European Parliament has backed legislation to allow insurance brokers to offer their services to the entire 15-nation European Union, reports said.

• ICANN Criticized in Testimony Before Congress

  Congress is investigating the Internet domain name company, Internet Corp. for Assigned Names and Numbers (ICANN) after critics said it was too slow to address security holes.

• House Panel Schedules Markup For Postal Reform Bill

  The House Government Reform Committee has scheduled a June 20 markup or vote on a bill to reform the financial ailing U.S. Postal Service, which has yet

• Grey Direct’s Kimmel: ‘Stop Wasting Client’s Money’

  Advertising principles and what motivates customers have changed in the past 100 years. But direct marketing creativity, which embodies the best in copywriting techniques, is still under-embraced by most marketers, according to Lawrence M. Kimmel, chairman and CEO at advertising agency Grey Direct.

• Live from ACC: The Pros Speak

  (Catalog Age)-In each issue of the Annual Catalog Conference Show Daily, we’ve presented opinions A panel of experts has offered opinions on the state

• Profitable Online Retailing on The Rise: Forrester

  In 2001, 56% of retailers reported profitable online operations, up from 43% in 2000.

• DIRECT Listline

  Weight Away Country Marketing Ltd. is offering updated counts on this file of 296,000 respondents to this weight-loss company all of whom are sourced

• ND Voters Reject Financial Info Opt-Out Law

  Voters in North Dakota overwhelmingly rejected a law that allowed banks to sell customer information without written permission, an action that could lead to stricter financial privacy laws, according to news reports.