Author

Chief Marketer Staff

  • Delta Education Acquires Educators Publishing Service

    Delta Education L.L.C., an educational materials direct marketer, has acquired Educators Publishing Service Inc. (EPS), for an undisclosed sum.

  • Live from ACC: UPS Chief Says Strike Unlikely

    (Catalog Age)–Catalogers shouldn’t worry about the ongoing contract negotiations between UPS and the International Brotherhood of Teamsters, UPS chairman

  • What Dads Want

    Just in time to splurge on Dad, Frontgate’s inaugural issue of Gentlemen’s Domain arrived, touting itself as “The Official Catalog of Things Men Want.” Underscoring the holiday, the Father’s Day Issue presents a picturesque trio of males on its cover – presumably son, father, and grandfather.

  • Live from ACC: Retail in Store for E-Style

    (Catalog Age)–Maternity and baby products cataloger/Web marketer E-Style is embracing a new channel. The Los Angeles-based company plans to open its

  • DMers Concerned Over North Dakota Vote

    Voters in North Dakota on Tuesday overwhelmingly rejected a law that allowed banks to sell customer information without written permission, according to news reports.

  • Catalog Award Winners Named

    The winners of the 17th Annual Catalog Awards and the 3rd Annual I.Merchant Awards were announced at the Annual Catalog Conference in Chicago on June

  • DIRECT Listline

    Weight Away Country Marketing Ltd. is offering updated counts on this file of 296,000 respondents to this weight-loss company all of whom are sourced

  • Grey Direct’s Kimmel: ‘Stop Wasting Client’s Money’

    Advertising principles and what motivates customers have changed in the past 100 years. But direct marketing creativity, which embodies the best in copywriting techniques, is still under-embraced by most marketers, according to Lawrence M. Kimmel, chairman and CEO at advertising agency Grey Direct.

  • House Panel Schedules Markup For Postal Reform Bill

    The House Government Reform Committee has scheduled a June 20 markup or vote on a bill to reform the financial ailing U.S. Postal Service, which has yet

  • Live from ACC: The Pros Speak

    (Catalog Age)-In each issue of the Annual Catalog Conference Show Daily, we’ve presented opinions A panel of experts has offered opinions on the state