Chief Marketer Staff

• Asiacontent.com’s Board Votes to Liquidate Company

  The board of directors for Asiacontent.com, Ltd. unanimously voted to liquidate the company. A proxy statement describing the firm’s dissolution has been

• Christopher Wolf Named CFO of Catalina Marketing

  Christopher W. Wolf was promoted to senior vice president and chief financial officer of Catalina Marketing Corp. Wolf had most recently served as the

• Delta Education Acquires Educators Publishing Service

  Delta Education L.L.C., an educational materials direct marketer, has acquired Educators Publishing Service Inc. (EPS), for an undisclosed sum.

• Alliance Entertainment Acquires Liquid Audio

  Alliance Entertainment Corp , a provider of online home entertainment and commerce services, is acquiring online music systems provider Liquid Audio Inc., for an undisclosed amount of stock

• New Products and Services

  NewsMail2U: e-mail broadcasting service that allows businesses of any size to send personalized e-mails conveniently and cost effectively — Pacific Software

• DIRECT Listline

  Bass Pro Shops Millard Group Inc. is offering this newly managed file of 1.3 million last 24-month outdoor equipment catalog buyers that are sourced from

• Insurance Brokers Can Now Sell Across EU Borders: EP

  The European Parliament has backed legislation to allow insurance brokers to offer their services to the entire 15-nation European Union, reports said.

• Mail Stream: A Report on Incoming Direct Mail

  Father’s Day Emails from Beer Across America and The Wall Street Journal This year’s Father’s Day has provided an abundance of emails marketing an ever-broadening

• Clickthrough Rates on Online Ads Increase 35%: DoubleClick

  The click-through rate on ads online has increased from 0.6% to 0.8% over the past year, said DoubleClick Inc. in its quarterly Ad Serving Trend Report. The report examined the period from May 2001 to May 2002.

• Cross Media Signs Marketing Pact With Traffix

  Cross Media Marketing Corp., a one-to-one marketing company, has entered into an agreement with Traffix Inc. to allocate a portion of its consumer e-mail database to third party offers marketed by Traffix.