Chief Marketer Staff

• Use of CRM Systems Expanding: Harte-Hanks

  Companies employing CRM are more focused on revenue history and are expanding internal access to customer data. They are not, however, measuring return

• New Products and Services

  Rub ‘n Reveal: Direct mail advertising technology that reveals hidden messages, images or graphics on an envelope when activated by the recipient to use

• Asiacontent.com’s Board Votes to Liquidate Company

  The board of directors for Asiacontent.com, Ltd. unanimously voted to liquidate the company. A proxy statement describing the firm’s dissolution has been

• Christopher Wolf Named CFO of Catalina Marketing

  Christopher W. Wolf was promoted to senior vice president and chief financial officer of Catalina Marketing Corp. Wolf had most recently served as the

• Acxiom Names Jefferson Stalnaker Principal Accounting Officer

  Acxiom Corp. has appointed Jefferson D. Stalnaker principal accounting officer and financial operations leader. He replaces Caroline Rook, who served

• USPS Pegs Its Deficit So Far This Year At $476.3 Million

  The U.S. Postal Service’s deficit grew by nearly $200 million, to $476.3 million, between April 20 and May 17, according to a financial report released

• Vermont Teddy Bear to Open Retail Outlet

  The Vermont Teddy Bear Co. opened a 2,000-foot store in Stowe, VT on June 14. The company relies on direct response radio advertising, inbound telemarketing

• Chuck Cavanaugh to Miss Direct Marketing Days New York Conference

  Chuck Cavanaugh, President & CEO of the Direct Marketing Days Marketing Conference & Expo will miss the conference for the first time in 37 years. Cavanaugh

• Loose Cannon: Don’t Blame The Messenger: Blame The Message

  Hey, marketers, wouldn’t life be sweeter if you could sue prospects for not opening your letters or e-mails? Of course it’s an absurd prospect. But that’s

• MRM Art Director Slain in New York

  Ray D’Amelio, a senior art director for MRM Partners Worldwide, was one of three people killed this week in a brutal rampage on the Lower East Side of New York.