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Chief Marketer Staff

  • PEPSI, DOLE TO UNVEIL ‘FRESCAS’

    Pepsi-Cola Co., Purchase, NY, and Dole Food Co., Westlake Village, CA, will jointly target Hispanics with a juice-based drink called Aguas Frescas. The

  • MASTERCARD SEEKS ‘MEMORABLE MOMENTS’

    MasterCard International, Purchase, NY, last week unveiled a summer campaign leveraging its Major League Baseball sponsorship that the league is calling

  • Postal Hike Will Kill Mail-Based Bill Paying: DMA

    The June 30 postage rate increase will push younger Americans, at a faster rate, away from first class mail when paying bills. The diversion will accelerate the U.S. Postal Service’s financial crisis, according to a Direct Marketing Association survey.

  • DIRECT Listline

    Crutchfield Consumer Electronics Masterfile Mokrynski Associates Inc. has won the management of this file of 466,795 last 12-month home electronics catalog

  • L90 Keeps Nasdaq Listing

    L90 has been granted approval by Nasdaq to continue the listing of its common stock on the Nasdaq National Market System provided it complies with Nasdaq marketplace rules.

  • DVC LAUNCHES EXPERIENTIAL DIVISION

    DVC Worldwide, Morristown, NJ, has launched an independent experiential marketing company under the guidance of John Palumbo, formerly chief strategy

  • Live from DCI Boston: CRM Helps FleetBoston Improve Non-Credit Product Sales

    A CRM initiative has helped FleetBoston Financial grow its non-credit product sales with its over 500,000 customers. At DCI

  • Courtenay Communications May Buy DMD New York

    Courtenay Communications is in serious discussions to purchase the Direct Marketing Days New York conference, BtoB Online reported. The conference spokeswoman

  • House Panel To Vote On Postal Reform Bill Today

    In an unusual parliamentary procedure, the House Government Reform Committee is scheduled to vote on a postal reform bill Thursday morning that may or may not be introduced beforehand.

  • Live From DMD New York: DRTV Can Help Retail Sales

    Direct response television can work to promote retail sales, despite its longstanding image of promoting products “not sold in stores,” Mike Medico, president