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Chief Marketer Staff

  • FedEx Doubles Net Income in Fourth Quarter

    FedEx Corp. more than doubled its fourth-quarter net income, which came in at $236 million compared with $113 million during the same period last year.

  • Millard Group Debuts Martha Stewart Living Seniors Enhanced

    Millard Group Inc. is offering a new segment of its Martha Stewart Living file, Seniors Enhanced.

  • Regulation Not the Answer to Spam Explosion, Say Net Players

    Best practices and enforcement of existing laws, not new regulation, are the best weapons against spam, concluded a meeting of the Global Internet Project (GIP) in Arlington, VA.

  • Off-the-Cuff: Save the USPS

    So often real, progressive legislation that could benefit large numbers of Americans doesn’t become law because well-placed and well-financed corporate

  • Blackstone Finalizes Columbia House Deal

    Blackstone Capital Partners III LP has bought a majority stake in music mail order marketer Columbia House Co. for about $400 million, according to published reports.

  • Permission Guru

    Seth Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, “Survival Is Not Enough,” with a forward, oddly enough, by Charles Darwin. Godin founded interactive direct marketing company Yoyodyne, which Yahoo! acquired in 1998.

  • New Products and Services

    Polk eSolutions: A suite of products designed to help direct marketers and researchers optimize marketing campaigns and research studies by electronically

  • Mail Stream: A Report on Incoming Direct Mail

    The Anheuser-Busch Collectors Club Beer and entertainment conglomerate Anheuser-Busch recently mailed a promotion for its beer stein Collectors Club,

  • Letters to the Editor

    Re: Loose Cannon: When Good Money Goes Bad, June 24, 2002 ………and the choir said, “Amen!” Boy, did you nail this one (actually, you always nail everything

  • Short Cuts

    DraftWorldwide has appointed Catherine Gale as the managing director, South Asia. She will oversee the agency’s three offices in Singapore, Malaysia and