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Chief Marketer Staff

  • DIRECT Listline

    Cuisine at Home There are 112,400 active subscribers to this bi-monthly magazine, each of whom has paid $19.95 to receive a publication full of step-by-step

  • California Assembly Mulls Controversial Privacy Bill

    The California General Assembly is scheduled to vote anew tomorrow on a controversial financial privacy bill it previously rejected. The bill, S-773,

  • J.C. Whitney Acquired by Riverside Co.

    J.C. Whitney & Co., a automotive accessories cataloger with annual sales of $170 million, has been acquired by Riverside Co., a leveraged buyout firm. The price was not disclosed.

  • Letters to the Editor

    No doubt, over the last few months, you have wondered, along with thousands of your constituents, what will be the plight of the U.S. Postal Service over

  • DMers Pony Up for DMEF Auction

    Several direct marketing firms have donated products and services for an auction to raise funds for the Direct Marketing Educational foundation. L.L Bean

  • Postal Hike Will Lead to Big Bite for Small Businesses: NFIB

    Small businesses will suffer a $2.3 billion bite as a result of the postal hike taking effect this week, according to a study by the National Federation

  • Survey Shows Growth in e-Mail Spending

    E-mail is used for the following: lead generation (65% of the respondents); information dissemination (55%); retention (55%); building awareness (55%); generating immediate sales (53%); and upselling (51%).

  • Hanover Direct Shifts In-House Businesses to Experian

    Hanover Direct Inc. will move its in-house data hygiene and merge/purge operations to Experian. The transfer should be completed by the end of July. Hanover

  • FedEx Doubles Net Income in Fourth Quarter

    FedEx Corp. more than doubled its fourth-quarter net income, which came in at $236 million compared with $113 million during the same period last year.

  • ALC of New York Hires Pattie Olivieri

    ALC of New York LLC has named Pattie Olivieri as vice president consumer brokerage. Olivieri had worked at Direct Media Inc., Greenwich, CT, since 1987.