Chief Marketer Staff

• Short Cuts

  DraftWorldwide has appointed Catherine Gale as the managing director, South Asia. She will oversee the agency’s three offices in Singapore, Malaysia and

• FTC Settles with Internet Company Bargains & Deals

  The Federal Trade Commission has settled charges against an Internet company that advertised designer-name brands as bargains but delivered either unusable

• Senate Bill Would Enhance Protection Of Personal Data In Government Files

  Another bill aimed at increasing the government’s protection of personal information has been introduced in the Senate.

• DIRECT Listline

  Adventurous Fisherman This file has been updated with additional counts. There are 211,711 fishing license buyers for 2001. There are also 37,958 women

• Jupiter Sells Research and Events Business to INT Media

  Jupiter Media Metrix, Inc. will sell its research and events operations to INT Media Group Inc. for $250,000. Under the terms of the agreement, INT Media

• Senate Bill Would Enhance Protection Of Personal Data In Government Files

  Another bill aimed at increasing the government’s protection of personal information has been introduced in the Senate. The Federal Privacy and Data Protection

• Magazine Subscriber File Under Fire

  A new magazine subscriber list has drawn the fire of both publishers and list professionals.

• Short Cuts

  Shira D. Goodman, executive vice president of marketing for Staples Inc., has joined the Stride Rite Corp. board of directors. Goodman, who will keep

• Loose Cannon: When Good Money Goes Bad

  Pull out a $20 bill

• DNC List Bill Wins First Approval In NJ As NC Lawmakers Weigh Similar Action

  New Jersey and North Carolina could join the growing list of states maintaining a telemarketing do-not-call list.