Chief Marketer Staff

• Martha Stewart Shares Plummet

  Shares of Martha Stewart Living Omnimedia Inc. hit a historic low yesterday on news that a broker cast doubts on Martha Stewart’s versions of a trade

• Scholastic Buys 15% Interest in The Book People

  Scholastic Corp. has entered into a partnership with British book direct sellers, The Book People, to strengthen its position in the United Kingdom market.

• Staff Continues to Dwindle at Fingerhut

  Another 500 employees were let go this month at Fingerhut Cos., bringing the total number of staff to 1,730, down from about 6,000 in January, when parent Federated Department Stores Inc. announced that it would liquidate Fingerhut.

• Short Cuts

  DraftWorldwide has appointed Catherine Gale as the managing director, South Asia. She will oversee the agency’s three offices in Singapore, Malaysia and

• Senate Bill Would Enhance Protection Of Personal Data In Government Files

  Another bill aimed at increasing the government’s protection of personal information has been introduced in the Senate. The Federal Privacy and Data Protection

• DIRECT Listline

  Adventurous Fisherman This file has been updated with additional counts. There are 211,711 fishing license buyers for 2001. There are also 37,958 women

• Short Cuts

  Shira D. Goodman, executive vice president of marketing for Staples Inc., has joined the Stride Rite Corp. board of directors. Goodman, who will keep

• Jupiter Sells Research and Events Business to INT Media

  Jupiter Media Metrix, Inc. will sell its research and events operations to INT Media Group Inc. for $250,000. Under the terms of the agreement, INT Media

• Magazine Subscriber File Under Fire

  A new magazine subscriber list has drawn the fire of both publishers and list professionals.

• Loose Cannon: When Good Money Goes Bad

  Pull out a $20 bill