Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  The Anheuser-Busch Collectors Club Beer and entertainment conglomerate Anheuser-Busch recently mailed a promotion for its beer stein Collectors Club,

• FTC Settles with Internet Company Bargains & Deals

  The Federal Trade Commission has settled charges against an Internet company that advertised designer-name brands as bargains but delivered either unusable

• Martha Stewart Shares Plummet

  Shares of Martha Stewart Living Omnimedia Inc. hit a historic low yesterday on news that a broker cast doubts on Martha Stewart’s versions of a trade

• Scholastic Buys 15% Interest in The Book People

  Scholastic Corp. has entered into a partnership with British book direct sellers, The Book People, to strengthen its position in the United Kingdom market.

• PETsMART Names Kullman VP and CFO

  PETsMART Inc. has named Timothy E. Kullman senior vice president and CFO, effective July 8. Kullman replaces Thomas S. Liston, who has served as interim

• Letters to the Editor

  Re: Loose Cannon: When Good Money Goes Bad, June 24, 2002 ………and the choir said, “Amen!” Boy, did you nail this one (actually, you always nail everything

• Short Cuts

  DraftWorldwide has appointed Catherine Gale as the managing director, South Asia. She will oversee the agency’s three offices in Singapore, Malaysia and

• Staff Continues to Dwindle at Fingerhut

  Another 500 employees were let go this month at Fingerhut Cos., bringing the total number of staff to 1,730, down from about 6,000 in January, when parent Federated Department Stores Inc. announced that it would liquidate Fingerhut.

• Senate Bill Would Enhance Protection Of Personal Data In Government Files

  Another bill aimed at increasing the government’s protection of personal information has been introduced in the Senate.

• DIRECT Listline

  Adventurous Fisherman This file has been updated with additional counts. There are 211,711 fishing license buyers for 2001. There are also 37,958 women