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Chief Marketer Staff

  • Regulation Not the Answer to Spam Explosion, Say Net Players

    Best practices and enforcement of existing laws, not new regulation, are the best weapons against spam, concluded a meeting of the Global Internet Project (GIP) in Arlington, VA.

  • Bilney Joins Schwab as Chief Marketing Officer

    The Charles Schwab Corp. has tapped Jody Bilney as executive vice president and chief marketing officer.

  • Off-the-Cuff: Save the USPS

    So often real, progressive legislation that could benefit large numbers of Americans doesn’t become law because well-placed and well-financed corporate

  • FedEx Doubles Net Income in Fourth Quarter

    FedEx Corp. more than doubled its fourth-quarter net income, which came in at $236 million compared with $113 million during the same period last year.

  • Short Cuts

    DraftWorldwide has appointed Catherine Gale as the managing director, South Asia. She will oversee the agency’s three offices in Singapore, Malaysia and

  • Staff Continues to Dwindle at Fingerhut

    Another 500 employees were let go this month at Fingerhut Cos., bringing the total number of staff to 1,730, down from about 6,000 in January, when parent Federated Department Stores Inc. announced that it would liquidate Fingerhut.

  • PETsMART Names Kullman VP and CFO

    PETsMART Inc. has named Timothy E. Kullman senior vice president and CFO, effective July 8. Kullman replaces Thomas S. Liston, who has served as interim

  • New Products and Services

    Polk eSolutions: A suite of products designed to help direct marketers and researchers optimize marketing campaigns and research studies by electronically

  • Mail Stream: A Report on Incoming Direct Mail

    The Anheuser-Busch Collectors Club Beer and entertainment conglomerate Anheuser-Busch recently mailed a promotion for its beer stein Collectors Club,

  • FTC Settles with Internet Company Bargains & Deals

    The Federal Trade Commission has settled charges against an Internet company that advertised designer-name brands as bargains but delivered either unusable