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Chief Marketer Staff

  • Regulation Not the Answer to Spam Explosion, Say Net Players

    Best practices and enforcement of existing laws, not new regulation, are the best weapons against spam, concluded a meeting of the Global Internet Project (GIP) in Arlington, VA.

  • Hanover Direct Shifts In-House Businesses to Experian

    Hanover Direct Inc. will move its in-house data hygiene and merge/purge operations to Experian. The transfer should be completed by the end of July. Hanover

  • Blackstone Finalizes Columbia House Deal

    Blackstone Capital Partners III LP has bought a majority stake in music mail order marketer Columbia House Co. for about $400 million, according to published reports.

  • Short Cuts

    DraftWorldwide has appointed Catherine Gale as the managing director, South Asia. She will oversee the agency’s three offices in Singapore, Malaysia and

  • Staff Continues to Dwindle at Fingerhut

    Another 500 employees were let go this month at Fingerhut Cos., bringing the total number of staff to 1,730, down from about 6,000 in January, when parent Federated Department Stores Inc. announced that it would liquidate Fingerhut.

  • New Products and Services

    Polk eSolutions: A suite of products designed to help direct marketers and researchers optimize marketing campaigns and research studies by electronically

  • Mail Stream: A Report on Incoming Direct Mail

    The Anheuser-Busch Collectors Club Beer and entertainment conglomerate Anheuser-Busch recently mailed a promotion for its beer stein Collectors Club,

  • Letters to the Editor

    Re: Loose Cannon: When Good Money Goes Bad, June 24, 2002 ………and the choir said, “Amen!” Boy, did you nail this one (actually, you always nail everything

  • FTC Settles with Internet Company Bargains & Deals

    The Federal Trade Commission has settled charges against an Internet company that advertised designer-name brands as bargains but delivered either unusable

  • Scholastic Buys 15% Interest in The Book People

    Scholastic Corp. has entered into a partnership with British book direct sellers, The Book People, to strengthen its position in the United Kingdom market.