Chief Marketer Staff

• Survey Shows Growth in e-Mail Spending

  E-mail is used for the following: lead generation (65% of the respondents); information dissemination (55%); retention (55%); building awareness (55%); generating immediate sales (53%); and upselling (51%).

• Coldwater Creek Boosts Earnings in Midst of Channel Shift

  Coldwater Creek Inc. reported first net income of $2.8 million–double that of last year–despite a .07% downturn in sales to $112 million, compared with

• EDS Exec Scores EC Privacy Contracts

  European data protection policies, those requiring standard contractual privacy clauses, were criticized today by a privacy authority in the United States.

• Postal Hike Will Lead to Big Bite for Small Businesses: NFIB

  Small businesses will suffer a $2.3 billion bite as a result of the postal hike taking effect this week, according to a study by the National Federation

• ALC of New York Hires Pattie Olivieri

  ALC of New York LLC has named Pattie Olivieri as vice president consumer brokerage. Olivieri had worked at Direct Media Inc., Greenwich, CT, since 1987.

• Permission Guru

  Seth Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, “Survival Is Not Enough,” with a forward, oddly enough, by Charles Darwin. Godin founded interactive direct marketing company Yoyodyne, which Yahoo! acquired in 1998.

• Hanover Direct Shifts In-House Businesses to Experian

  Hanover Direct Inc. will move its in-house data hygiene and merge/purge operations to Experian. The transfer should be completed by the end of July. Hanover

• Blackstone Finalizes Columbia House Deal

  Blackstone Capital Partners III LP has bought a majority stake in music mail order marketer Columbia House Co. for about $400 million, according to published reports.

• Millard Group Debuts Martha Stewart Living Seniors Enhanced

  Millard Group Inc. is offering a new segment of its Martha Stewart Living file, Seniors Enhanced.

• Bilney Joins Schwab as Chief Marketing Officer

  The Charles Schwab Corp. has tapped Jody Bilney as executive vice president and chief marketing officer.