Chief Marketer Staff

• Time Inc. Sues Magazine Subscription Agent

  Time Inc. filed a lawsuit Tuesday against a magazine subscription agent, alleging trademark infringement and improper solicitation.

• Direct Media VP, Jens Runge, Killed

  Jens Runge, a vice president at Direct Media Inc. was shot and killed Thursday afternoon in an apparent murder suicide in Kent, New York.

• Crossover Dreams

  Call it a holdover from his musical career, but Ron Altbach knows how to grab a listener

• DIRECT Listline

  Wall Street One All 53,888 subscribers have paid $125 for an annual subscription to this investment periodical. Nine in ten use an online trading service,

• M&M LEARNS THE WORLD LOVES PURPLE

  More than 10 million consumers from 200-plus countries entered the M&M’s Global Color Vote, which concluded last week when Hackettstown, NJ-based Masterfoods

• Mail Stream: A Report on Incoming Direct Mail

  Cyberswim New in the mail is a futuristically named swimsuit catalog for women of all ages and sizes, Cyberswim. While Cyberswim’s Web site offers such

• SHOPPERS STILL CAUTIOUS POST-SEPT. 11

  Shoppers are still wary of buying big-ticket items in the post-Sept. 11 recession, according to a Harris Interactive poll conducted for DVC Worldwide,

• RYAN NAILS STANLEY ACCOUNT

  Tool maker The Stanley Works, New Britain, CT, named Ryan Partnership promotion agency of record this week after a review. Stanley picked Ryan because

• GREAT MOMENTS IN WHIPPED CREAM

  ConAgra Foods, Omaha, NE, last week launched a new marketing campaign centered on a contest asking consumers to submit “Real Moments” featuring the brand.

• Web Publishers Sue Gator Corp.

  A group of Web publishers has filed suit in U.S. District Court in Alexandria, VA this week against Internet ad network Gator Corp., charging that Gator sells ads on their Web sites without authorization and pockets the proceeds