Chief Marketer Staff

• Loose Cannon: Some Scams Are More Equal Than Others

  Remember the direct response advertisements that used to run in the backs of comic books? In most cases, the promise of the copy and the actual products

• CA Assembly Postpones Vote On Controversial Privacy Bill

  The California General Assembly, mired in debate over Gov. Gray Davis’s proposed $100 billion state budget, has postponed a planned vote on a move that

• DIRECT Listline

  Harriet Carter Pet Owners Each of these 593,746 individuals has purchased items from the Harriet Carter catalog for their pets. Four out of five are female,

• Crossover Dreams

  Call it a holdover from his musical career, but Ron Altbach knows how to grab a listener

• U.K. Online Travel Marketer Taps Real Media

  Online Travel Co., the London-based Internet travel marketer, has tapped Real Media U.K. to sell advertising on its Ifyoutravel sites. Terms were not

• Federal Judge Upholds Colorado DNC List Law

  A federal judge in Denver Wednesday rejected a last-ditch effort by a coalition of telemarketers to stop Colorado’s telemarketing do-not-call list from

• Time Inc. Sues Magazine Subscription Agent

  Time Inc. filed a lawsuit Tuesday against a magazine subscription agent, alleging trademark infringement and improper solicitation.

• DoubleClick Buys Remainder of Abacus Direct Europe Business

  DoubleClick Inc. has purchased the equity in Abacus Direct Europe, a consumer data company, it did not already own. The New York electronic marketing

• For Richard

  Direct Media VP, Jens Runge, Killed DIRECT MEDIA VP, JENS RUNGE, KILLED By Patricia Odell Jens Runge, a vice president at Direct Media Inc. was shot and

• High Tech Marketing Firm Julian Stevens is Launched

  Marketing consultants Julian Taylor and Steven Swartz have launched Julian Stevens Communications, a marketing firm that will specialize in prospecting