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Chief Marketer Staff

  • InfoUSA Acquires Directory Company

    InfoUSA, the business information compiler, has acquired the Hill-Donnelly Directory Co. for an undisclosed sum.

  • Trust Fund Set up for Daughter of Jens Runge

    A trust fund has been set up for Mia Sophie, the three-month old daughter of Jens Runge, a vice president at Direct Media Inc., who was murdered June

  • Client Side

    Nike, Inc., Beaverton, OR, promoted Phil McAveety to vp-marketing for Europe, Middle East, and Africa. Eastman Kodak Co., Rochester, NY, named Essie Calhoun

  • Translating Brand Essence

    I’m sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel’s drinkers sit around a table, and I’ve come thousands

  • Reality Check

    Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession

  • Agencies

    Catalog Bloopers

    OF COURSE, there’s no way that anything in this column applies to you or me. But all of us have seen the results of sloppy catalog production books thrown

  • Decision Makers

    Denny’s, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The

  • Squeezing Telemarketers

    The Federal Trade Commission may issue amendments to the five-year-old Telemarketing Sales Rule this fall following June hearings on proposed changes.

  • Geerlings & Wade CEO Forced Out

    Geerlings & Wade Inc. president and CEO David R. Peace was asked to step aside and has been replaced by Huib E. Geerlings as interim president and CEO,

  • Agencies

    Easy Pill to Swallow

    A CUSTOMER-RETENTION E-NEWSLETTER PROGRAM is doing so well for Pharmaton Natural Health Products that the company is carving out a best-customer database