Chief Marketer Staff

• Primus Expects Second Quarter Revenues of $4.2 Million

  Seattle-based Primus projects preliminary second quarter 2002 revenues of $4.2 million, with a loss per share in the range of $0.16 to $0.19. Primus is

• Neiman Marcus Direct Revenues Decline for June

  The Neiman Marcus Group Inc., Dallas, posted June revenues of $256 million, an increase of 3.1% over the $248 million reported for the same five-week

• KMART, NABISCO REPLAY BASEBALL SWEEPS

  Kmart Corp., Troy, MI, and Kraft Foods’ Nabisco Biscuit Division, Parsippany, NJ, team up for the third time for the Legends of Baseball sweeps, which

• Pushing the Envelope: A Putting Green? Oooh, Just What We Need!

  Like all the big milestones in life, buying a house gives one a chance to experience the best–and worst–in direct marketing and customer service. The

• CHEVY GAMBLES IN COLORADO

  Chevrolet, Warren, MI, and the Colorado Lottery expanded their long-time marketing alliance last month with Chevy Road Trip, an instant-win game on $2

• AMERICAN AIRLINES JOINS WITH LINCOLN

  American Airlines, Dallas, will ground itself by partnering with Irvine, CA-based Lincoln Mercury for a sweeps giving away one of its Navigator SUVs.

• 24/7 Real Media Obtains $5 Million in Funding

  Sunra Capital Holdings Limited. There is an option to increase the investment by $2 million. Last month, 24/7 Real Media moved its stock listing to the

• DIRECT Listline

  360 Youth

• More Mail Irradiation Study Needed: US Agency

  Further study is needed to determine if irradiated mail poses a serious health risk to mail handlers, according to the U.S. Office of Compliance. Office

• Kansas Do-Not-Call Law Stalled: Reports

  Kansas residents, expecting the state’s telemarketing do-not-call law to take effect this week, may be in for a surprise. The law passed in May and was