Chief Marketer Staff

• Woman Sues Lilly and Walgreens Over Prozac Mailing

  A Florida woman has filed an invasion-of-privacy suit against Eli Lilly Co. after receiving unsolicited Prozac samples by mail. The woman, identified

• Max Bartko Returns to Direct Media

  Direct Media Inc. has named Maxim C. Bartko to head the firm’s business-to-business division. Bartko had spent more than 20 years with Direct Media and

• ACE Hardware Buys MicroStrategy Data Software

  Ace Hardware Corp. has purchased MicroStrategy Inc.’s Business Intelligence Platform, a data analysis program, and will integrate it with its 1-terabyte-sized

• Loose Cannon: Anger Management Goes Digital

  Another Fourth of July has passed, and I have kept my streak of ending the day with all my fingers intact. According to a recent New York Times “Patents”

• Cohorts Promotes Two

  Cohorts, a consumer demographics and lifestyle segmentation firm, has promoted Mike Fitzpatrick and Maro Casparian to vice president positions. Fitzpatrick

• Concepts Direct Announces Cost-Cutting Measures

  Concepts Direct Inc. will cut 100 jobs, or roughly 27% of its workforce, and trim its catalog distribution plans in a n effort to reduce operating costs

• Deutsche Post Increase Holdings in DHL: Reports

  Deutsche Post will increase its holding in DHL International Ltd. from 50.6% to 75.6%, according to wire service reports. Deutsche Post will pay roughly

• List Rentals on the Upswing: Survey

  A new study from Victoria James Executive Search Inc. contains some good news for the list industry.

• DIRECT Listline

  Gardener’s Supply The Gardener’s Supply file is now enhanced with z-24 demographic information and profile scores. The Z-24 database added adult age,

• Jupiter Media Metrix Requests Delisting Hearing

  Jupiter Media Metrix, Inc. has requested a hearing to appeal its potential delisting from the Nasdaq National Market. Jupiter had been notified on June