Chief Marketer Staff

• AMN to License TV-Style Web Commercial System

  AMN New Media Inc. said it will license its “Intellimmercial” system for personalizing television-style spots on the Internet, to third-party Web developers

• PROZAC SAMPLE PROMPTS LAWSUIT

  A Florida woman sued Prozac maker Eli Lilly & Co. last week after getting a sample of Prozac in the mail. The suit charges Indianapolis-based Lilly, the

• Eddie Bauer Plans Plus-Size Spinoff

  (Catalog Age) Apparel and home goods cataloger/retailer Eddie Bauer is launching a spin-off next month that will sell plus-size women’s clothing. The

• Contract Impasse Delays Kansas DNC List Program

  Kansas Attorney General Carla Stovall is expected to decide by month’s end whether the Direct Marketing Association or someone else should operate the

• Personalization Boosts e-Mail Response: Study

  Personalization based on five or six data elements doubles e-mail clickthrough rates, according to a study by Yesmail Inc. In a study of more than 90

• Leon Henry Exec to Meet With President

  Joel Katz, a senior account executive with Leon Henry, will participate in a roundtable discussion on medical care with President Bush tomorrow. The participants

• PRINGLES BECOMES A VIDEO CHIP

  Proctor & Gamble’s Pringles brand signed a multi-year, multi-million dollar marketing alliance with G4, the new all-videogame cable network from Philadelphia-based

• GreatLists.com and Taybi Direct Merge

  GreatLists.com and Taybi Direct Inc. have merged, combining the two firms

• Walgreens Denies It Provided Names for Prozac Mailing

  The lawyer for the Florida woman who received free samples of the antidepressant Prozac throgh the mail said the names of the Prozac recipients probably

• DMA Debuts Industry-Specific Web Sites

  The Direct Marketing Association has opened a teleservices Web site–the first of nine new direct marketing home pages the DMA will debut in coming weeks.