Chief Marketer Staff, Author at Chief Marketer

Mail Stream: A Report on Incoming Direct Mail

Oceana The first mailing tracked from the conservation group Oceana marks a new direction for the organization. Founded in early 2001 by a coalition of

MCDONALD’S PARTNERS ON FUN FOOD

McDonald’s Corp., Oak Brook, IL, gets its summer promotions underway this week with co-branded products from General Mills and Dannon Co. and the latest

American Cancer Society Names ParadyszMatera as Broker

The American Cancer Society has appointed ParadyszMatera as its exclusive list broker for all donor acquisition mail. ParadyszMatera will handle list

Personalization Boosts e-Mail Response: Study

Personalization based on five or six data elements doubles e-mail clickthrough rates, according to a study by Yesmail Inc. In a study of more than 90

PRINGLES BECOMES A VIDEO CHIP

Proctor & Gamble’s Pringles brand signed a multi-year, multi-million dollar marketing alliance with G4, the new all-videogame cable network from Philadelphia-based

DIRECT Listline

Marketshare Continuity Program Buyers These 16 million buyers have made multiple purchases of a number of products including books, videos, music, gifts

Staples Buys Medical Arts Press

(Catalog Age) Framingham, MA-based office supplies cataloger/retailer Staples agreed on July 9 to buy Medical Arts Press, a multi-title cataloger of medical-related printed products, for $385 million. The all-cash transaction is expected to be completed by the end of the summer.

Chief Marketer Staff