Chief Marketer Staff

• GENERAL MILLS SIGNS WITH DREAMWORKS

  General Mills, Minneapolis, struck a multi-year deal with DreamWorks SKG for promotions tied to the Glendale, CA-based studio’s theatrical and video releases.

• AMN to License TV-Style Web Commercial System

  AMN New Media Inc. said it will license its “Intellimmercial” system for personalizing television-style spots on the Internet, to third-party Web developers

• DIRECT Newsline

  Global Industrial Equipment Mail Order Buyers Edith Roman has been named manager of the Global Industrial Equipment Mail Order buyers file. Included are

• Personalization Boosts e-Mail Response: Study

  Personalization based on five or six data elements doubles e-mail clickthrough rates, according to a study by Yesmail Inc. In a study of more than 90

• Mail Stream: A Report on Incoming Direct Mail

  Oceana The first mailing tracked from the conservation group Oceana marks a new direction for the organization. Founded in early 2001 by a coalition of

• MCDONALD’S PARTNERS ON FUN FOOD

  McDonald’s Corp., Oak Brook, IL, gets its summer promotions underway this week with co-branded products from General Mills and Dannon Co. and the latest

• Car Dealership Settles Unsolicited Fax Case

  An Illionis car dealership has agreed to pay $6.5 million to settle a class action lawsuit over the sending of unsolicited advertising faxes. Newbold

• American Cancer Society Names ParadyszMatera as Broker

  The American Cancer Society has appointed ParadyszMatera as its exclusive list broker for all donor acquisition mail. ParadyszMatera will handle list

• Short Cuts

  Robert Cosinuke, president of Digitas Boston, and David Flaschen, general partner at Flagship Ventures have joined the board of directors of e-Dialog,

• Contract Impasse Delays Kansas DNC List Program

  Kansas Attorney General Carla Stovall is expected to decide by month’s end whether the Direct Marketing Association or someone else should operate the