Chief Marketer Staff

• Experian, Zairmail to Offer Services for Small- to Mid-Sized Firms

  Experian has struck an alliance between BizInsight, its suite of business-to-business marketing products (http://www.experianbizinsight.com) and Zairmail.

• Live from NCDM: Epsilon to Offer Unica Software

  Software manufacturer Unica Corp. has inked a contract with Epsilon, a marketing and billing system provider. The multi-year agreement calls for Epsilon

• DMA Approves of Senate Draft Bill to Reform USPS

  The Direct Marketing Association has put its stamp of approval on a Senate proposal to create a commission to reform the United States Postal Service.

• DIRECT Listline

  Vantage Press-Aspiring Authors Tens of thousands of aspiring authors and would-be novelists choose Vantage Press, a vanity publisher to get their manuscripts

• Short Cuts

  Solar Communications has appointed two. John Barrett and John Waterhouse have both been named vice president of business development. Naperville, IL-based

• Live from NCDM: Technology Use Will Be a Catalyst for Growth

  The United States direct marketing industry generated $1.8 trillion in 2001, and is poised to deliver $2 trillion this year–and much of that growth will

• PITTMAN OUT, TIME WARNER EXECS IN

  Bob Pittman last week resigned as coo of New York City-based AOL Time Warner amid reports of combative relationships with Time Warner management and a

• Live From NCDM: Study Says Privacy Big Consumer Concern

  People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

• SPIDER-MAN SET TO LEAP ONTO SMALL SCREEN

  Columbia TriStar Home Entertainment, Culver City, CA, is spinning a new promotional web for the video release of Spider-Man. The film, which brought in

• Live from NCDM: Shocks from Buchholz

  The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,