Author

Chief Marketer Staff

  • Live from NCDM: Yahoo Teases Two Targeting Products

    Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to

  • DM Firm Hiring Slows: Survey

    Falling stock prices, corporate scandals and sagging consumer confidence are causing some direct marketers to rethink their hiring plans, according to

  • U.K. Post Office to Axe Managers

    Consignia, the U.K.’s privatized postal service, is planning a management shake up it hopes will safe more than 50 million pounds sterling ($75 million) a year, according to the London Daily Telegraph.

  • DMA Approves of Senate Draft Bill to Reform USPS

    The Direct Marketing Association has put its stamp of approval on a Senate proposal to create a commission to reform the United States Postal Service.

  • Live From NCDM: Study Says Privacy Big Consumer Concern

    People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

  • Live from NCDM: Shocks from Buchholz

    The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,

  • PITTMAN OUT, TIME WARNER EXECS IN

    Bob Pittman last week resigned as coo of New York City-based AOL Time Warner amid reports of combative relationships with Time Warner management and a

  • Sen. Lieberman to Keynote at Fall DMA Conference

    U.S. Sen. Joseph Lieberman (D-CT) will speak at the Direct Marketing Association’s 85th Annual Conference and Exhibition.

  • GPM Associates Debuts Two Government Buyers Files

    GPM Associates Inc. has released two new proprietary Government Buyers Databases. The GBL Credit Cards and GBL GSA Advantage total 300,000 buyers. These

  • KID WINNER SUES WARNER BROS.

    Warner Bros. faces an embarrassing legal battle after rescinding a sweeps grand prize when it found out the winner was only 11 years old. Los Angeles-based