Chief Marketer Staff

• Experian, Zairmail to Offer Services for Small- to Mid-Sized Firms

  Experian has struck an alliance between BizInsight, its suite of business-to-business marketing products (http://www.experianbizinsight.com) and Zairmail.

• SPIDER-MAN SET TO LEAP ONTO SMALL SCREEN

  Columbia TriStar Home Entertainment, Culver City, CA, is spinning a new promotional web for the video release of Spider-Man. The film, which brought in

• NEBS Names Riley to President Post

  New England Business Service Inc. has promoted Richard Riley to president and COO. Riley joined the Groton, MA direct marketer in 1997. In July 2001,

• Live from NCDM: Epsilon to Offer Unica Software

  Software manufacturer Unica Corp. has inked a contract with Epsilon, a marketing and billing system provider. The multi-year agreement calls for Epsilon

• Live From NCDM: Study Says Privacy Big Consumer Concern

  People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

• Live from NCDM: Shocks from Buchholz

  The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,

• DIRECT Listline

  Vantage Press-Aspiring Authors Tens of thousands of aspiring authors and would-be novelists choose Vantage Press, a vanity publisher to get their manuscripts

• GPM Associates Debuts Two Government Buyers Files

  GPM Associates Inc. has released two new proprietary Government Buyers Databases. The GBL Credit Cards and GBL GSA Advantage total 300,000 buyers. These

• Live from NCDM: Technology Use Will Be a Catalyst for Growth

  The United States direct marketing industry generated $1.8 trillion in 2001, and is poised to deliver $2 trillion this year–and much of that growth will

• KID WINNER SUES WARNER BROS.

  Warner Bros. faces an embarrassing legal battle after rescinding a sweeps grand prize when it found out the winner was only 11 years old. Los Angeles-based