Chief Marketer Staff
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USPS PICKS DRAFTWORLDWIDE
The U.S. Postal Service assigned its reported $136 million marketing account to three Interpublic Group of Cos. siblings: DraftWorldwide, Chicago, Campbell-Ewald,
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Trans Union Loses FTC Suit on Use of Personal Data
Trans Union cannot sell lists to marketers derived from personal data from consumer credit reports, a federal appeals court has ruled.
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DIRECT Listline
Dutch Gardens This file has been updated to include 41,428 12-month buyers, 14,597 six-month buyers and 7,685 three-month buyers. Dutch Gardens offers
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Catalina Marketing Repurchases More Company Stock
The board of Catalina Marketing Corp. has authorized $100 million of funds to be available for the repurchase of the company’s common stock. This authorization
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MaxWorldwide Appoints William Mitchell as CFO
MaxWorldwide Inc. has named William H. Mitchell as its CFO. Mitchell, who most recently was CFO of Tally Systems Corp., will coordinate with the newly
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Four Agencies Win Reed Exhibitions $10 Million Account
After a lengthy review, Reed Exhibitions has consolidated more than a dozen advertising and design agencies that market its exhibition and conference business into four agencies of record.
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Four Agencies Win Reed Exhibitions $10 Million Account
After a lengthy review, Reed Exhibitions has consolidated more than a dozen advertising and design agencies that market its exhibition and conference business into four agencies of record.
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The Jury’s Out
Uncertainty is the only sure thing among the 12 participants in DIRECT
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Negative Feedback Prompts iVillage to Kill Pop-Up Ads
iVillage Inc., in response to feedback from its visitors, plans to eliminate pop-up advertisements on its network of sites by the end of the third quarter
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VP Merchandising Departs The Bombay Co.
Steve Woodward, senior vice president of merchandising at The Bombay Co. Inc., has resigned effective immediately to become president of Illuminations.