Chief Marketer Staff

• Digital

  Integrate Owned, Earned and Paid Media in 2010

  With 2010 looming, marketers should consider better integrating their paid search, natural search, display and social media campaigns to find the next competitive advantage.

• Holiday Exclusives, Redesign Boost Season for Blue Nile

  Online diamond retailer Blue Nile’s holiday sales are sparkling, thanks to daily specials and a newly revamped Web site.

• Eric Porres Joins Lotame as CMO

  Eric Porres has joined Lotame, a marketing firm that links social media activity with purchase activity

• Ron Elinkowski Joins Inbound TM Firm Great Falls Marketing

  Ron Elinkowski has joined Great Falls Marketing, an inbound call center company, as executive VP with responsibility for the company

• Agencies

  Taradel’s New Direct Mail Division Serves Restaurants

  Taradel.com, an online printing firm, has expanded its direct mail service offerings aimed at the pizza and takeout food industry.

• Agencies

  DM Holds Good News For Talbots

  It takes a strong stomach to set aside a $50 million drop in sales, but The Talbots is fully justified in asking those following the company to do so.

• International Consolidated Acquires Millennium Teleservices

  International Consolidated Companies, Inc. (INCC) has acquired Millennium Teleservices, LLC a telemarketing firm

• Agencies

  Williams-Sonoma Earnings Not Penalized By Catalog Cuts

  Third-quarter 2009 direct marketing revenue for Williams-Sonoma Inc. dropped 8.1% from third-quarter 2008’s level, falling from $327.7 million to $301 million. But this was to be expected, as the company’s total catalog circulation fell 18.1%, and total pages circulated were down 20.6%. More, along with The Forecaster’s Take, follows.

• Agencies

  Mail Stream: December 14

  A bright orange catalog from Successories featuers a new look, new logo and 196 pages of inspirational merchandise. Soldiers

• Observation Is Key to Marketing Success

  Sherlock Holmes once pointed out that Dr. Watson saw things but did not observe them. He did not consciously note facts from the range of things his eyes passed over every day.