Chief Marketer Staff

• Career Education Corp. Chooses Acxiom for Data Services

  Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and

• Loose Cannon: Marketing Poetry, For Better or Verse

  Ask and you shall receive: Two weeks ago I presented readers with the text from a set of refrigerator word magnets TransUnion had sent out touting a new

• William A. Band Joins Braun Consulting

  William A. Band, a customer relationship management expert, has joined Braun Consulting as director of its marketing services group. Band had previously

• Agencies

  Off the Hook

  This month, our special is a lovely selection of thoughts on telemarketing, lightly sauted in a tangy lemon butter sauce. Enjoy. ADMITTEDLY, I’m far from

• Don’t Touch That Dial!

  If you’ve ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV

• BACK-END AND BELOW-THE-LINE SERVICES

  STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated

• Agencies

  The Jury’s Out

  The most telling moment in this year’s DIRECT List Roundtable came when Steve Roberts of Edith Roman Associates Inc. complained that dot-commers who knew

• Letter to the Editor

  I was shocked and grieved to read about the death of Harry Quadracci in your July 31st DIRECT Newsline, but my sadness quickly turned to mortification

• products

  Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,

• Agencies

  Florida Budgets $30 Million for Annual Tourism Drive

  Visit Florida, the state tourism bureau, will spend $30 million on marketing during the 2002-2003 tourist season $45 million less than it did during the