Chief Marketer Staff

• American Eagle Chooses NewRoads for Fulfillment Services

  American Eagle Outfitters, Warrendale, PA, has signed a multi-year contract with NewRoads Inc., a fulfillment, customer care and supply chain management

• Career Education Corp. Chooses Acxiom for Data Services

  Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and

• Agencies

  Travelocity Takes E-mail in House

  Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add

• Don’t Touch That Dial!

  If you’ve ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV

• MA Lawmakers OK Telemarketing DNC List Program

  Massachusetts has passed a bill authorizing the creation of a telemarketing do-not-call list program.

• Policing Privacy

  The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

• Agencies

  HP E-mail Reaps $20 Million a Month

  Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

• Sleepless in September

  A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,

• Agencies

  What Do Women Want? More Than This

  If I’ve said it once, I’ve said it a thousand timesand if I haven’t said it a thousand times, then by golly I will. In this new age of tandem advertising

• TASK MASTERS

  Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People