Chief Marketer Staff
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Agencies
Kessler Renamed to Postal BOG
President Obama has appointed U.S. Postal Service Board of Governors member Alan C. Kessler to a second term
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Doug Mann Takes Over DM Operations At Vertis
Doug Mann will lead a newly created Operations Center of Excellence at Vertis Communications.
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PROMO’s top stories of 2009
Most popular articles of 2009 Here’s our list of the most read articles of 2009. Stay up-to-date with next year’s top stories by getting the Promo Xtra e-newsletter delivered to your email inbox. Subscribe to Promo Xtra today! #1: Kraft Pushes Recipes …
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QVC Engages Zimmering To Boost Social Media
Multichannel retailer QVC has tapped Zimmering Advertising to enhance its interactive and social digital media activities.
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Agencies
Groupe Aeroplan Acquires Carlson Marketing
Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.
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Email
E-mail Marketers Measure the Wrong Things: Expert
While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong.
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Email
Goodmail Launches Domain-Based Whitelist
E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam.
The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.
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American Express Promotes Gift-Card Sales with Online Games
American Express is using a pair of online games to promote changes it made last fall to its gift-card procedures that make them, in the company’s words, “100% gift and 0% fees”
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2009 Online Ad Spending Worse than Expected but Bottoming Out: eMarketer
Marketing research firm eMarketer has revised its estimate for U.S. Web advertising once again, and now says spending this year will represent a 4.6% decrease over last year’s online ad budget