Chief Marketer Staff
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RADISSON TAKES TO THE AIRWAVES
As a part of its tie-in with the “Spy Kids” sequel, Minneapolis-based Radisson Hotels & Resorts yesterday kicked off an extensive radio effort in 21 markets.
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S&S Worldwide acquires Sally Distributors
(Catalog Age) S&S Worldwide, which sells games, crafts, and activities to schools, rehabilitation centers, and other institutions, has acquired substantially
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Paradysz Matera VP Jennifer Lin Dies at 42
Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died on Monday of cancer at age 42.
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Alloy Buys YouthStream Media Networks for $7 Million
Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.
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DMA Names Easter Seals Nonprofit of the Year
The Direct Marketing Association has named Easter Seals the Nonprofit Organization of the Year for 2002. “Despite the current economic and political climate,
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Verizon Debuts Major DM, DRTV Campaign
Verizon, the New York
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SEC Cracks Down on Excessive Telephone Commissions
A sweeping crackdown on investment fraud and bloated boiler room commissions was launched Tuesday by the Securities and Exchange Commission.
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Alloy Buys YouthStream Media Networks for $7 Million
Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.
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USPS Taps AuthentiDate for Electronic Postmarks
The U.S. Postal Service has signed an agreement with AuthentiDate to be the provider of its Electronic Postmark (EPM) service. Under the terms of the
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Short Cuts
Aptimus Inc., has added two members of its management team. Chris Redlitz joins as senior vice president of sales and business development. Tom Soevyn