Chief Marketer Staff

• RADISSON TAKES TO THE AIRWAVES

  As a part of its tie-in with the “Spy Kids” sequel, Minneapolis-based Radisson Hotels & Resorts yesterday kicked off an extensive radio effort in 21 markets.

• Playboy Narrows Loss in Quarter

  Playboy Enterprises, Inc. reported a net loss of $3.1 million for the second quarter, down from $8 million for the same period last year. Revenue for

• Labor Union Blasts Brylane

  Brylane Corp., a retail/catalog company, has been savaged by a labor union for its alleged anti-union activities. The company’s filing of a National Labor

• Teleperformance USA Acquires Comm.Comm

  Teleperformance USA has acquired the assets of Communications & Commerce (Comm.Comm). Terms of the acquisition were not disclosed. Teleperformance, which

• BusinessWeek Chooses VentureDirect to Manage New Statement Stuffer Program

  BusinessWeek tapped VentureDirect Worldwide to manage a new Monthly Statement Insert Program on Aug. 2. The business-to-business program will reach 140,000

• Pennsylvania Launches Do-Not-Call List

  Four months after a new telemarketing law took effect, Pennsylvania has launched a do-not-call list. It will be maintained by the Direct Marketing Association.

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.

• DMA Names Easter Seals Nonprofit of the Year

  The Direct Marketing Association has named Easter Seals the Nonprofit Organization of the Year for 2002. “Despite the current economic and political climate,

• Alloy Buys YouthStream Media Networks for $7 Million

  Alloy Inc. has acquired assets of Youthstream Media Networks Inc. for $7 million.

• Dawn Zier to Run Reader’s Digest’s Circulation Operations

  Reader’s Digest Association, Inc., has named Dawn Zier vice president and circulation director for Reader’s Digest, its flagship publication. Zier had