Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  M.I. Hummel Club A new promotion was recently tracked for the M. I. Hummel Club, a continuity program offering exclusive editions of the well-loved, nostalgic

• Frederick’s of Hollywood Submits Plan to Emerge from Bankruptcy

  Frederick’s of Hollywood filed a reorganization plan Friday to emerge from Chapter 11 bankruptcy.

• KY AG Sues Two More Telemarketers For DNC List Violations

  Kentucky Attorney General Ben Chandler has sued two more telemarketers for alleged violations of the state

• DIRECT Listline

  My Personalized Gifts Direct Media Inc. has been named manager of a new file of 44,000 My Personalized Gifts credit card buyers. These consumers spent

• Atlanta Falcons Choose E-Commerce Vendor

  The Atlanta Falcons foortball team has chosen GSI Commerce Inc., to manage its online team store. The store, located at http://store.atlantafalcons.com,

• ComScore Expands Global Reach of Measurement Services

  ComScore Networks, Inc., Reston, VA, has expanded its Media Metrix audience measurement service. In September 2002, comScore Media Metrix will deliver

• Donnelley Marketing Launches Trigger Marketing Tool

  Donnelley Marketing has created Consumer Spending Triggers, an information service that alerts to marketers as their customer reach significant life events.

• Undelivered Mail Found In NY After Routine DWI Stop

  A New York City letter carrier faces a slew of state and federal charges following his arrest for drunk driving. According to a report in the New York

• National Retail Foundation Offers Data Quality Evaluation Service

  The National Retail Foundation has teamed up with Acxiom Corp. to offer its members free analysis of their customer data quality. The data evaluation

• Mail-Well Sells its Filing Products Division

  Mail-Well Inc., Englewood, CO, has sold its filing products division to International Filing Company, LLC. Terms of the sale were not released. “The sale