Chief Marketer Staff
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Pennsylvania AG Cautions Against Do Not Call Fee Scam
Pennsylvania consumers are being targeted by telemarketers who offer to list them on the Keystone State
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Catalog Sales Pace Urban Outfitters Income Gain
Strong catalog and online sales helped lead Urban Outfitters to nearly double its second-quarter income. The cataloger and retailer reported income of
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Worldata Debuts Online Count System for Ziff Davis Media Properties
Real time selection counts for Ziff Davis Media lists and databases are now available through a Web-based service from Worldata. Starting Monday, Ziff
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MaxWorldwide Delays Filing Quarterly Results
MaxWorldwide, Inc., formerly L90, will delay releasing its second quarter financial results and will likely restate some of its previous reports. The
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School Specialty Acquires ABC School Supply
School Specialty Inc., an educational supplies direct marketer, will acquire the stock of competitor ABC School Supply for $31 million.
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Equifax Acquires Naviant for $135 Million
Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million. Through the acquisition, the Atlanta-based credit bureau
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Sharper Image Narrows Losses
Sharper Image Corp. reported a net loss of $600,000 for its second fiscal quarter, an improvement over $3.7 million for the same period last year. Revenue
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Short Cuts
DoubleClick Inc. has formed an alliance with Interactive Market Systems(IMS) to integrate IMS’ WebRF reach and frequency products with DoubleClick’s MediaVisor
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AIRLINE, HOTELS BOOK SEPT. 11 FREEBIES
Spirit Airlines, Ft. Lauderdale, FL, only needed one day to give away all 13,400 seats on its 90 flights slated for Sept. 11 in a promotion marking the
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MICROSOFT SETTLES WITH FTC
Microsoft Corp., Redmond, WA, last week settled Federal Trade Commission charges that Microsoft misrepresented the security and nature of data collected