Chief Marketer Staff
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QWEST PAYS $1MM TO SETTLE DECEPTIVE MARKETING CHARGES
Qwest Communications International, Denver, last week agreed to a $1 million-plus settlement of charges of alleged deceptive marketing. The telecom will
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Anti-Spam Group Uses Poetry to Catch Spammers
Anti-Spam group Habeas Inc. is offering a new service to eradicate spam.
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DIRECT Listline
Telebrands Corp. Product Buyers Datamatch The 261,600 names in this 12-month database are buyers of general merchandise marketed through television commercials
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Cross Media Revenue Up, Income Down for the Quarter
Cross Media Marketing Corp. reported revenue for the second quarter of $37.1 million, a 57% increase over $23.6 million one year ago. For the quarter,
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BMG Credit Card Users File Debuts
BMG Music Service has chosen New York-based List Management Services to manage a new database of buyers who made their purchases with credit cards. The
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Short Cuts
Donna G. Wald has joined Inter/Media Advertising in Encino, CA, as senior vice president/account director. She will manage the agency’s ditech.com business.
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Ben Isaacson Reportedly Departing AIM
Ben Isaacson is leaving his job as executive director at the Association for Interactive Marketing, sources said.
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Performance Products Chooses NuEdge’s Campaign Management System
Performance Products, an automotive accessories marketer, has chosen NuEdge System’s suite of campaign management and business intelligence tools to facilitate
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Tim Barlow Named Senior VP at DRM Labs
DRM Labs has appointed Tim Barlow as senior vice president of direct response marketing. Barlow will oversee the Roswell, GA company’s list brokerage,
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DIRECT Listline
Victorian Trading Co. The close date for this catalog blow-in program is approaching for a Oct. 15 drop. Inserts are blown into the Victorian Trading