Chief Marketer Staff

• Brookstone Increases Sales, Reduces Loss

  A 9.8% increase in direct marketing sales helped Brookstone achieve revenue growth of 2.3% during its second quarter. It also reduced its net loss. The

• BMW FILLS DIRECTOR’S CHAIR FOR “THE HIRE”

  BMW of America adds to its short-film series “The Hire” in October with new work from directors John Woo (“Mission Impossible”), Tony Scott (“Spy Game,”

• CA Lawmakers Weigh Revised Banking Privacy Bill

  A revised version of the California Financial Information Act (S-773) is inching its way through the state legislature. All it needs is the support of

• Too Wins Injunction Against Discounter

  (Catalog Age) The U.S. District Court for the Southern District of Ohio issued a preliminary injunction on behalf of cataloger/retailer Too against retail

• DMer Richard Malcolm Dies at 61

  Veteran direct marketer Richard G. “Dick” Malcolm died last Saturday at age 61 complications from lung cancer. Malcolm worked for Blue Cross Blue Shield

• Talbots Increases Its Net Income

  The Talbots Inc. boosted its net income in the second quarter despite a decrease in sales. The retailer generated sales of $370 million, compared with

• DIRECT Listline

  Dennis Publishing Direct Media International is offering a list of 844,856 internationals e-mail addresses from Dennis Publishing. These subscribers registered

• DMA to Be Isaacson’s First Consulting Client

  Although Ben Isaacson is leaving his job as executive director of the Association for Interactive Marketing (AIM) as of Sept. 13, he will continue on

• DMA Confirms Isaacson’s Departure

  Ben Isaacson has resigned from the Association for Interactive Marketing, effective Sept. 13, the Direct Marketing Association has confirmed.

• SCHWAN’S QUARTET PLAYS MUSICAL PIZZA

  Hungry? Schwan’s Consumer Brands of North America, Minneapolis, brings its Tony’s, Red Baron, and Freschetta pizza brands together for a $20 million music