Chief Marketer Staff

• Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns

  When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.

• Live From List Vision: It’s all about Attitude

  Attitude is a key leg missing from a three-legged stool driving successful database marketing. And while behavior and demographics are the other two important

• DIRECT Listline

  Opt-in E-Mail Addresses From Shopnow.com Dunhill International List Co. is offering this new file of 11.5 million online shoppers. Selections: Age, sex,

• Live from List Vision: Study Highlights List Industry’s Tough Times

  Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association study on the state of the list industry.

• Mail Stream: A Report on Incoming Direct Mail

  BankFirst Freedom Bankcard Although the most conspicuous feature of the new Freedom Bankcard from BankFirst is a bald eagle in flight against the backdrop

• DraftWorldWide’s Rednor Moves to Parent IPG

  Jordan H. Rednor, president and COO of DraftWorldwide, will take a yet-unspecified position at Interpublic Group, Draft

• USPIS Launches Mail Fraud Awareness Effort

  The U.S. Postal Inspection Service launched a major advertising campaign yesterday to warn senior citizens about the dangers of mail fraud scams. The

• Passavant to Keynote HVDMA September Luncheon

  Pierre Passavant, an associate of the Direct Marketing Master’s Program at Mercy College, will be the keynote speaker at next month’s Hudson Valley Direct

• J. Crew Names Ken Pilot CEO

  J. Crew Group Inc. has named Ken Pilot as CEO effective Sept. 9. He replaces Mark Sarvary, who left the company in May. Pilot, 41, joins J. Crew from

• DMA Asks for Respectful Marketing on Sept. 11

  The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11. And