Chief Marketer Staff

• DIRECT Listline

  Opt-in E-Mail Addresses From Shopnow.com Dunhill International List Co. is offering this new file of 11.5 million online shoppers. Selections: Age, sex,

• Proposed Law Could Cripple DM in Mexico: DMA

  The Direct Marketing Association is calling on the industry to support the Mexican DMA in lobbying against a proposed Federal Personal Data Protection

• Live from List Vision: ALC Wins U.S. News & World Report File

  American List Counsel has been named to manage the U.S. News & World Report file of 2 million. The appointment takes effect Sept. 1. U.S. News & World

• Live from List Vision: Study Highlights List Industry’s Tough Times

  Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association study on the state of the list industry.

• DoubleClick to Pay $450,000 in Privacy Settlement

  In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising

• USPIS Launches Mail Fraud Awareness Effort

  The U.S. Postal Inspection Service launched a major advertising campaign yesterday to warn senior citizens about the dangers of mail fraud scams. The

• DoubleClick to Pay $450,000 in Privacy Settlement

  In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising

• DraftWorldWide’s Rednor Moves to Parent IPG

  Jordan H. Rednor, president and COO of DraftWorldwide, will take a yet-unspecified position at Interpublic Group, Draft

• Mail Stream: A Report on Incoming Direct Mail

  BankFirst Freedom Bankcard Although the most conspicuous feature of the new Freedom Bankcard from BankFirst is a bald eagle in flight against the backdrop

• J. Crew Names Ken Pilot CEO

  J. Crew Group Inc. has named Ken Pilot as CEO effective Sept. 9. He replaces Mark Sarvary, who left the company in May. Pilot, 41, joins J. Crew from