Chief Marketer Staff
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Live from List Vision: Study Highlights List Industry’s Tough Times
Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association study on the state of the list industry.
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Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns
When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.
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Live from List Vision: Three take Ron Davis Award
The Ron Davis Young Professional of the Year Award was bestowed Tuesday on three rising stars in the list business.
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BigDates.com in Deal With Altura
BigDates.com, a marketer of an online system to help people remember and act on important dates, has entered into a cooperative agreement with online
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Live From List Vision: It’s all about Attitude
Attitude is a key leg missing from a three-legged stool driving successful database marketing. And while behavior and demographics are the other two important
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Mail Stream: A Report on Incoming Direct Mail
BankFirst Freedom Bankcard Although the most conspicuous feature of the new Freedom Bankcard from BankFirst is a bald eagle in flight against the backdrop
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DoubleClick to Pay $450,000 in Privacy Settlement
In a settlement reached with 10 states, DoubleClick Inc. will pay $450,000 and alter its privacy policies after an investigation into the online advertising
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J. Crew Names Ken Pilot CEO
J. Crew Group Inc. has named Ken Pilot as CEO effective Sept. 9. He replaces Mark Sarvary, who left the company in May. Pilot, 41, joins J. Crew from
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DMA Asks for Respectful Marketing on Sept. 11
The Direct Marketing Association has suggested that its members refrain from conducting unsolicited telemarketing or e-mails campaigns on Sept. 11. And
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DraftWorldWide’s Rednor Moves to Parent IPG
Jordan H. Rednor, president and COO of DraftWorldwide, will take a yet-unspecified position at Interpublic Group, Draft