Chief Marketer Staff

• Agencies

  Perfecting their Pitch

  How do you get to Boston’s Symphony Hall? Practice, of course. How do you get music lovers to buy tickets and make donations? That’s a little more complicated.

• Agencies

  DIRECT listline

  NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded

• Mood Rings

  AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted

• Client Side

  Purchase, NY-based PepsiCo named Dawn Hudson president of Pepsi-Cola North America. Elsewhere, Dave Burwick promoted to senior vp-chief marketing officer,

• Agencies

  Coming Into Its Own

  Maybe the new economy wasn’t hooey after all. It’s hard to find a DM company that hasn’t started a Web site, and almost as hard to find one that isn’t

• Agencies

  Harmful Side Effects

  When some Florida residents popped open their mailboxes early this summer, a privacy scandal exploded. They had received sampling packs of once-a-week

• BEST promoted BRANDS of 2002

  One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

• Agencies

  The Brand Canyon

  Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an

• Readin’, Writin’, and Sellin’

  Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning

• Agencies

  Aspen’s Triple Threat

  Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,