Chief Marketer Staff

• DIRECT Listline

  Archaeology Magazine Subscribers This file of 189,670 subscribers is now under List Services Corp.’s management. The list consists of affluent readers

• Harrah’s Names Loveman CEO

  Harrah’s Entertainment Inc. has chosen Gary Loveman, who was largely responsible for growing the company’s Total Rewards loyalty program, to succeed Philip

• BOG to File for Negotiated Agreement With Capital One

  The U.S. Postal Service Board of Governors will file an experimental case with the Postal Rate Commission to launch a negotiated service agreement with credit card direct marketer Capital One Services Inc., Richmond, VA. Capital One is the USPS

• PRC Calls For Status Report To Reopen Post E.C.S. Case

  The Postal Rate Commission ordered a status report on Post E.C.S., an experimental document service for direct marketers from the U.S. Postal Service.

• Barbera Named Senior VP, Chief Revenue Officer of 24/7 Real Media

  John Barbera has rejoined 24/7 Real Media as senior vice president, chief revenue officer, a newly created position. Barbera had previously been president

• Amazon.com Features Office Depot Products

  Amazon.com has launched an office products section as part of its online retail offerings. The new section, http://www.amazon.com/office showcases more

• Shop at Home’s Net Loss Doubles

  Shop At Home Inc.

• Loose Cannon: POPs Foul Out for DMers

  I never knew how valuable “serving suggestion” illustrations were until I went to the P-O-P Show, a point of purchase display forum held recently in New

• Sharper Image August Catalog Sales Rise 81%

  Sharper Image Corp. reported sales of $34.5 million for August, up 40% from $24.6 million last August.

• DMAW Names Hatzer Executive Director

  The Direct Marketing Association of Washington (DMAW) has named Dawn Hatzer as its executive director. She brings more than 17 years of experience working