Chief Marketer Staff

• Agencies

  Models Every Marketer Needs

  As companies continue to improve CRM programs and marketing databases, they are often faced with an embarrassment of riches when it comes to opportunities

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  DIRECT listline

  NEW LISTS Resort and Recreation Business This publication, which covers topics such as establishing, maintaining and expanding a profitable operation,

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  Farewell, Alan Drey

  The social highlight of last year’s DMA fall conference, at least for me, was the Sunday morning brunch thrown by Alan Drey Co. The minute I walked in

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  Follow the Money

  In August, the Securities and Exchange Commission required 695 publicly traded companies to certify that their annual and quarterly reports were accurate.

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  Learning to Like Your Database

  I was in the office one Saturday morning trying to catch up on some paperwork when the phone rang. I answered without checking caller ID, figuring it

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  Avaya to Export Sales System to Asia

  After success domestically and in the United Kingdom, France, Germany and Italy, Avaya Inc. is hoping to export a streamlined sales system to Asia in

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  Doing It Better

  Lauren Freedman drew on her annual surveys of 100 online merchants to write It’s Just Shopping, a how-to primer on e-commerce, published by the Direct

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  New Shoe Drives Lands’ End DR Effort

  The All-weather Moc, the best-selling shoe ever for Lands’ End, is the superstar of a multimillion-dollar DRTV, print and catalog campaign. The footgear

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  The Best Customers Are Happy From the Start

  Keeping customers happy is good business 101, so we marketers obsess about it. We track their satisfaction and we train our employees to be responsive.

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  Web-Based Program Boosts Response

  A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its