Chief Marketer Staff
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Agencies
Better Marketing Reception
Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts
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Agencies
Talbots Returns to TV, Debuts Men’s Catalog
After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image
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Agencies
Mags Face Decline in Renewals
A surge in subscription marketing programs that don’t require subscribers to pay up front is having an unanticipated consequence on magazine publishers.
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Agencies
Pointed Encounter
Quill Corp. plans to rake in 35% of its sales online by the end of the year. That’s quite an impressive figure considering the Web site accounted for
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Agencies
Willie Nelson Is a Madman
Does anyone know if Willie Nelson still sings that song? You know the one On the road again, I just can’t wait to get on the road again If he does still
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Agencies
Insurance Firm Slammed Over Telephone Sales
A Texas insurance company and three of its agents have been accused of using misleading telemarketing practices to sell supplemental Medicare insurance
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Agencies
Kentucky Cracks Down ON TELEMARKETERS
Kentucky Attorney General Ben Chandler has sued four telemarketers for $200,000, citing alleged violations of the state’s do-not-call law. Eighteen other
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Agencies
Models Every Marketer Needs
As companies continue to improve CRM programs and marketing databases, they are often faced with an embarrassment of riches when it comes to opportunities
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Agencies
DMers Say Business Execs Have Lost Their Way
Direct marketers think business leaders show a lack of integrity. But they don’t include themselves in that description. That’s the finding of the latest
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Agencies
Web-Based Program Boosts Response
A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its