Chief Marketer Staff
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New Products and Services
Roska e-Marketing Suite: These proprietary customer-relationship marketing and database technologies provides database development, warehousing, target
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Quebecor’s North American Division Head Resigns
Marc L. Reisch, CEO of Quebecor World North America has resigned. Quebecor World’s North American Product Groups will be run by their respective presidents.
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FedEx Home Delivery Reaches Entire Nation
FedEx Ground has reached its goal of making FedEx deliveries available to the entire U.S. population.
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Half of Internet Users Have TV, PC in the Same Room: Study
The lines between television and Internet media are blurring, which opens a door to reach users of both media simultaneously, according to the findings
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Short Cuts
Gardening merchant Smith & Hawken has appointed renowned garden writer and consultant Katherine Whiteside as the company’s advisor and spokesperson. Whiteside,
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DoubleClick Offers $12.9 Million for U.K. Software Co. Protagona
DoubleClick has made an offer to buy marketing-automation software company Protagona plc, for about $12.9 million. The deal is conditional on the approval
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Mail Stream: A Report on Incoming Direct Mail
Eddie Bauer Woman Casual outfitter and cataloger Eddie Bauer launched its specialty edition Eddie Bauer Woman, offering only plus sizes. As previously
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Washington Postal Facility to Be Fumigated
Tests Tuesday at Washington’s main mail-handling facility could be the last before a planned fumigation of the site gets underway. Two postal workers
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$10 Gift in the Mail Confounds Small Kansas Town
You never know what’s going to show up in the mail. Ten dollar bills, stuffed into white envelopes, appeared Sept. 11 in the mailboxes of some residents of Turon, KN—population 436.
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Three Killed in Apparent Murder-Suicide at Empire Blue Cross
After losing its headquarters in the attacks on the World Trade Center just over one year ago, Empire Blue Cross and Blue Shield suffered another blow yesterday. Three employees were shot to death at the firm’s new headquarters in midtown Manhattan, the company said.