Chief Marketer Staff

• NEBS to Acquire Paychex for More than $47 Million

  New England Business Service Inc.’s Advantage Payroll Services unit will acquire Paychex Inc. for $47.4 million.

• Senate Panel Opens Hearing on Financial Privacy Today

  A hearing by the Senate Banking Committee today may determine the need for new legislation to protect individual financial privacy. Although there are

• Live from HVDMA: Learning from the Past

  Heeding the lessons of DMers past offers insight on how to rise above the crowd. Take the example of Joe Segal, who took an existing marketing concept

• OGILVY SNAPS UP BEN MARKETING

  Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

• Experian, Trilegiant and ConsumerInfo.com Form Partnership

  Experian, Trilegiant and ConsumerInfo.com have formed a partnership to provide online delivery of credit services to five million Trilegiant customers.

• NY AG BUSTS STUDENT MARKETING SCAM

  New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

• MCDONALD’S TROTS OUT $1 MENU

  McDonald’s Corp., Oak Brook, IL, will launch a “Dollar Menu” on Nov. 1, its first value menu in seven years. Eight items — from Big N’Tasty burger (with

• DIRECT Listline

  Communications Systems Designers This is one of seven new lists from the Association of Computing Machinery. Worldata manages this file, which contains

• MCDONALD’S TROTS OUT $1 MENU

  McDonald’s Corp., Oak Brook, IL, will launch a “Dollar Menu” on Nov. 1, its first value menu in seven years. Eight items — from Big N’Tasty burger (with

• T. Shipley, Reliable HomeOffice Catalogs Sold to Flax

  Recognizing that consumer catalog marketing wasn’t where it wanted to go, on Tuesday B2B Brand Group sold its T. Shipley and Reliable HomeOffice catalogs