Chief Marketer Staff

• NY AG BUSTS STUDENT MARKETING SCAM

  New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

• LOEWS POPS FOR CHARITY

  Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program.

• Live from HVDMA: Learning from the Past

  Heeding the lessons of DMers past offers insight on how to rise above the crowd. Take the example of Joe Segal, who took an existing marketing concept

• Experian, Trilegiant and ConsumerInfo.com Form Partnership

  Experian, Trilegiant and ConsumerInfo.com have formed a partnership to provide online delivery of credit services to five million Trilegiant customers.

• New Products

  Gotmarketing, San Jose, CA, has introduced a proprietary early warning technology that prevents marketers from using the company’s Campaigner products

• MCDONALD’S TROTS OUT $1 MENU

  McDonald’s Corp., Oak Brook, IL, will launch a “Dollar Menu” on Nov. 1, its first value menu in seven years. Eight items — from Big N’Tasty burger (with

• DIRECT Listline

  Communications Systems Designers This is one of seven new lists from the Association of Computing Machinery. Worldata manages this file, which contains

• NY AG BUSTS STUDENT MARKETING SCAM

  New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

• LOEWS POPS FOR CHARITY

  Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program.

• MCDONALD’S TROTS OUT $1 MENU

  McDonald’s Corp., Oak Brook, IL, will launch a “Dollar Menu” on Nov. 1, its first value menu in seven years. Eight items — from Big N’Tasty burger (with