Chief Marketer Staff

• MediaBay Testing Two New Continuity Programs

  MediaBay Inc., an audio books direct marketer, is testing two audiobook continuity programs with an anticipated roll out date of early 2003. The programs,

• NY Life Kicks off $43 Million Print, TV Campaign

  New York Life Insurance Co. is launching a $43 million national television and direct-response print advertising campaign. It will mark the first time the firm has used print ads in five years.

• Rubin Response Services Founder William Rubin Dies

  William S. Rubin, president and founder of Rubin Response Services Inc., died yesterday of a heart attack at his home in Long Grove, IL. He was 65.

• Meta tags are the RAVE!!

  In the wee hours of the morning on May 19, 2002, officials from the U.S. Food and Drug Administration and a handful of representatives from the Advanced

• ClientLogic to Manage AmericanGreetings.com Postal Lists

  ClientLogic Specialists Marketing Services has been named to manage the new AmericanGreetings.com postal list properties. The appointment takes effect

• Firms Settle Telemarketing Complaints With NY

  New York State has settled with 19 companies for more than $200,000 over telemarketing complaints filed by consumers registered with state’s do-not-call

• NEBS to Acquire Paychex for More than $47 Million

  New England Business Service Inc.’s Advantage Payroll Services unit will acquire Paychex Inc. for $47.4 million.

• DIRECT Listline

  PGA Tour Partners Club Names and Addresses Inc. is offering updated counts on this list of 426,658 active organization members and subscribers to its

• Worldata Debuts Purchasing Power File of Millions

  Worldata/WebConnect has introduced a new file, Purchasing Power, an assembly of 5.5 million American executives with buying power. The file includes CEOs,

• Defections, USPS Pact Help Boost FedEx 1Q Revenues

  FedEx Corp. said customer defections from other domestic and foreign document and parcel shippers and its strategic alliance with the U.S. Postal Service