Chief Marketer Staff

• Lynn Bolger Joins ComScore

  Lynn Bolger has joined comScore as executive vice president of agency development. In her new role at comScore, she will oversee the development and delivery

• Loose Cannon: Will DM Play on Main Street?

  I recently spoke with a vendor who wants to offer his company

• Blumenfield Marketing to Change Name to BMI Fulfillment

  Blumenfield Marketing Inc. will change its company name to BMI Fulfillment Services. The Norwalk, CT-based firm has shifted its core business from programming

• Stone, Baier to Speak at Kansas City DMA

  Bob Stone and Martin Baier will be the featured speakers at a Kansas City Direct Marketing Association meeting Oct. 8. Their presentation, “Direct Marketing:

• IVillage Notified that its Stock May be Delisted

  IVillage Inc. has been warned by the Nasdaq Stock Market that its stock may be delisted due to noncompliance with a marketplace rule. Nasdaq notified

• Personality Crisis

  Not all of Martha Stewart

• NY Life Kicks off $43 Million DR Print, TV Campaign

  New York Life Insurance Co. is launching a $43 million national television and direct-response print advertising campaign. It will mark the first time

• 24/7 Real Media Acquires NowMarketing

  24/7 Real Media Inc., an online advertising company, has acquired certain assets of VFlash doing business as NowMarketing, a New York-based marketing

• It’s Raining in Kansas City Today

  This is my article. We like it when it rains. This is my article. We like it when it rains.This is my article. We like it when it rains.This is my article.

• NEBS to Acquire Paychex for More than $47 Million

  New England Business Service Inc.’s Advantage Payroll Services unit will acquire Paychex Inc. for $47.4 million.