Chief Marketer Staff

• HERSHEY PURCHASE MELTS IN WRIGLEY’S HANDS

  Hershey Foods Corp. apparently has abandoned any plans for a sale. Hershey rejected a last-minute, $12.5 billion offer from Wm. Wrigley Jr. Co. that included

• TOMBSTONE LETS CONSUMERS PICK PRIZES

  Through the end of October, Kraft Foods’ Tombstone Pizza runs a Win Whatever You Want sweepstakes with a grand prize of $100,000 to be used any way the

• FOXSPORTS.COM TEAMS WITH SORRENT

  Los Angeles-based FoxSports.com last week announced a multi-year, multi-title partnership with Sorrent interactive games. As a part of the agreement,

• Live from the National Postal Forum: Confirm improves Penney delivery times

  (Catalog Age) Using the U.S. Postal Service’s Confirm mail tracking system, J.C. Penney has seen mail delivery improve to the point where nearly 90% of

• MCDONALD’S RECALLS BOBBLE-HEADS

  McDonald’s Corp., Oak Brook, IL, last week recalled 100,000 bobble-head figures because some had high levels of lead that posed a threat if kids ate the

• InfoUSA Outlines Potential of Microsoft BCentral Arrangement

  The agreement between Microsoft’s bCentral, could be worth millions of dollars within a few years, according to infoUSA officials. Under the terms of

• GENERAL MILLS PUTS BOOKS IN CHEERIOS BOXES

  General Mills, Minneapolis, in November will put books in five million-plus boxes of Cheerios as part of its ongoing Spoonfuls of Stories promo. Specially

• 84 LUMBER NAILS PGA SPONSORSHIP

  Retailer 84 Lumber Co., Farmington, PA, signed a four-year deal as title sponsor of the PGA Tour’s Pennsylvania event, beginning in September 2003. 84

• DIRECT Listline

  Music! Music! Music! These 1.53 million monthly music listeners have purchased CDs and tapes through direct marketing offers on and offline. The file,

• CRYONICS: A PRIZE TO DIE FOR

  “New Scientist” magazine, London, is backing its redesign with a death-defying offer: The grand-prize winner chooses between cryonic preservation — and