Chief Marketer Staff

• Taco Bell Finds a Jared to Flack Low-Fat Items

  A new online/ offline campaign from Taco Bell is tapping into New Year’s diet resolutions and real-life weight loss stories by highlighting healthier menu items and spotlighting

• New York Times Tops “Twitter 12” List

  BigMoney.com, which recently unveiled its Top 50 companies making the best use of Facebook, has released a list of the Twitter 12, a ranking of the 12 companies who have figured out how to use Twitter most efficiently

• News Briefs

  BARNES & NOBLE: online has opened it “Cheap Textbooks, Free Tunes” promotion. Customers who purchase any new or used textbook through Jan. 30, 2010 can pick 10 free song downloads

• Email

  Top 10 E-mail Trends of 2009: Return Path

  E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009.

  The Top 10 Emails Trends in 2009, according to Return Path, were:

• Email

  AWeber Lists Stolen, but to What Effect?

  Am I missing something? Try as I might, I just can’t seem to get all that worked up over the recent data breach suffered by e-mail service provider AWeber. For those who don’t know, some unknown individual or group managed to gain access to AWeber’s …

• Email

  CA Anti-Spam Bill Suspended (Yay!)

  A Canadian anti-spam bill that appeared certain to pass has been indefinitely delayed after the country’s government suspended its Parliament until March, it has been reported. This is good news—temporarily, at least—for marketing. The suspension of …

• Bernhart To Host Twitter-Based Forum On DM Jobs

  Jerry Bernhart, owner of Bernhart Associates Executive Search, LLC, will host a “Tweetchat” focusing on direct marketing jobs.

• EDiets.Com Chooses Agency Of Record

  EDiets.com, Inc. has named Mercury Media its agency of record.

• Resolve to Market More Intelligently in 2010

  It’s the start of a new year, so its time to consider marketing resolutions. What are you doing to keep up with the challenge of staying ahead of your customers?

• Agencies

  Gander Mountain To Take Itself Private

  Gander Mountain Co. has moved forward on its previously announced plans to take itself private.