Chief Marketer Staff
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Agencies
DM M&A Activity Ends 2009 With A Bang
Direct marketing mergers, acquisition and investment activity during fourth-quarter 2009 was much higher than in the third quarter, according to investment bank Petsky Prunier.
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How to Enter the 2011 PRO Awards
Enter The PRO Awards Online. It’s Quick & Easy!
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PRO Awards Categories
Back to the PRO Awards Page 1. Best Multidiscipline Campaign Awarded to the campaign best utilizing more than one marketing discipline (broadcast, direct marketing, advertising, events, interactive media, public relations, etc.) Judges will be looking …
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Agencies
LinkedIn redirect
If your browser does not redirect you to our LinkedIn pages, please choose your site here: Chief Marketer Direct Promo Multichannel Merchant …
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One Week to Go! 2010 Promo Interactive Marketing Awards
The Call for Entries for the 2010 Interactive Marketing Awards begin January 4. The program honors the best and brightest in effective interactive marketing—and recognizes the valuable role that interactive campaigns play in motivating consumer response …
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Agencies
Online Apparel Retailer Bluefly Gets $15 Million Infusion
Rho Ventures will purchase $15 million of newly issued common stock from Bluefly Inc., an online apparel retailer.
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Email
Stupid Magilla Watch: Correcting Two Years of Egregious Inaccuracy
It is truly a sad day in Magillaville.
It came to my attention last week that I have been repeatedly misreporting a fact for the last two years and it
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Email
Analyst Daniels Resigns from Forrester
David Daniels, one of the most influential voices in e-mail marketing, has resigned his position as an analyst with Forrester Research, Magilla Marketing has learned.
Word on the street is he hasn
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Email
Stupid Subject Line Watch: Promoting a Non-Event
Commercial e-mail subject lines using the term