Chief Marketer Staff

• Short Cuts

  Scholastic has appointed Mauricio Sabene as vice president, Spanish Publishing. He will be responsible for Scholastic operations in Latin America, including

• Mail Stream: A Report on Incoming Direct Mail

  U.S. Navy A recent No. 10 package from the U.S. Navy Recruiting Command featured a novel enticement for recipients to request more information on naval

• DIRECT Listline

  Permission Based Consumer E-Mail Addresses

• Talbots Mails First Men’s Clothing Catalog

  Talbots has sent out the first mailing of its new men

• Letters to the Editor

  Re: After 50 Years, Newsman says -30- (DIRECT Newsline, Sept. 30, 2002) I really enjoyed Paul Alberta

• AutoTrader.com Launches ‘Browse By Body Style’ Tool

  AutoTrader.com, an automotive classifieds Web site, has debuted a new “Browse by Body Style” feature. Potential buyers can narrow their searches by choosing

• Harvest Time Is Holiday Time for Harry and David

  For premium fruit cataloger Harry and David, late July and early August are spent gearing up not only for the harvest bounty, but also for the very beginning of an extended holiday season. As with prior late summer books, this year’s “Harvest Festival” catalogs feature the imperative “Keep this catalog throughout the holidays.”

• PC Connection Anticipates Higher Third Quarter Sales, Lower Net Income

  PC Connection Inc. sees its third quarter sales topping out at $335 million, up from the $308.7 million it generated in third quarter 2001. The company

• Loose Cannon: There’s One Disk the Industry Should Slip

  There is a category of direct marketing vendors I

• Electronic Retail Association Uses DRTV Campaign to Boost Conference

  The Electronic Retailing Association (ERA) is using direct response television to promote its annual conference and exhibition. The 60-second commercial