Chief Marketer Staff

• InfoUSA to Acquire ClickAction

  InfoUSA will acquire ClickAction Inc., an email marketing products and services provider, for up to $4.1 million.

• DMA hopes to hit the heights with this year’s show

  While the mood going into this year

• ClientLogic Named as Manager of Spin and Vibe Lists

  ClientLogic Specialists Marketing Services has been named manager of the Spin and Vice magazine subscriber lists. The files were previously managed by

• DIRECT’s annual survey shows falloff in DM expenditures

  Last year, companies allocated just under 43% of their corporate marketing budget to direct marketing, a figure that fell to 38% this year. But going

• Dtomi in Stock Deal to Buy Network60

  Dtomi Inc., a development-stage company with a stock price of only 8 cents per share, will acquire Network60, LLC, a an online service firm, in a share exchange deal.

• Toy maker targets both kids and parents with DM initiatives

  Figuring out how to best communicate with your audience is difficult

• Echo Awards

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

• Amnistia Internacional Wins Diamond Echo

  Madrid-based CP Interactive

• CoActive Wins Top PRO Award

  CoActive Marketing Group and Safeway, Inc. were top winners at the PRO Awards last night at PROMO Expo. The Great Neck, NY-based agency and Pleasanton,

• Upromise Announces New College Savings Plan

  Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December